Marketing Lead, Southeast Asia

7 days ago

Singapore Cynosure, LLC Full time

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.
- We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
- We are the leader in science-based technology which elevates the standard of care for consumers.
- We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
- We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
- We put our people first and believe personal development drives business development.
- We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.

As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.

Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

ROLE PURPOSE

As an individual contributor, Marketing Lead, Southeast Asia will be responsible for strategic planning, development, implementation, lead generation and consumer marketing initiatives for all Southeast Asia markets.

Strategic Role Responsibilities
- Work closely with SEA commercial leaders and regional/international marketing team to develop business and strategic plan, priority of projects, launch roadmaps and partner with distributors to ensure seamless execution
- Develop brand strategy, market positioning and differentiation strategies to build strong brand equity in SEA market

Operational Role Responsibilities
- Be the point of contact in SEA marketing for all current portfolio and new product launches
- Work closely with in-country marketing teams (distributors) to roll out new products, programs and promotion and leverage their resources, budget as needed
- Support international and global team’s upstream projects by providing inputs and leading pilots and limited release in collaboration with multiple stakeholders
- Develop and monitor product performance and trend of SEA markets and provide recommendations for further adoption and growth
- Provide market insights on industry trend, product and customer unmet needs, and competition
- Maintain good working relationship with customers, peers and distributors

People & Leadership Responsibilities
n/a

FUNCTIONAL EXPERTISE
- Business acumen
- Being hands-on from planning to execution
- Bringing the impact to business result

SOFT SKILLS
- Communication
- Autonomy
- Team player
- Stakeholder management
- Influencing

Qualifications (Select the minimum qualifications required for this position to successfully achieve business requirements)

Education
- Associate’s degree required
- Bachelor’s degree required
- Master’s degree required
- PhD required
- Education and experience combination:

- Associate’s degree is equivalent to 18 months of experience
- Bachelor’s degree is equivalent to three (3) years of experience
- Master’s degree is equivalent to four (4) years of experience

**Specific Area of Study**: Business, Marketing or Science preferred

Experience
- 0 to 2 years relevant experience
- 2 to 5 years relevant experience
- 5 to 8 years relevant experience
- 8+ years relevant experience

**Specific Related Experience**:

- Working experience in marketing fields preferably in aesthetic device/drugs, medical device or healthcare industry

**Skills**:

- Strategic planning
- Analytical thinking
- Understanding of digital marketing is a plus

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Sit; use hands to finger, handle or feel objects, tools, or controls.
- Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
- Lifting

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