
Social & Influencer Marketing Manager / Director
7 days ago
**Job Highlights**:
- Great benefits and perks
- Career growth
- Attractive salary package
**Job Description**:
Are you a marketer with strong digital storytelling skills? We are expanding across SEA with exciting new roles lined up, to scale & shape the online world.
As our Social & Influencer Marketing Manager/Director, you will play a transformative role in elevating customer stories to key audience segments in SEA, covering daily community management, influencer outreach & ambassador programming.
**You will get to travel & work in our Asian offices, partnering our existing base of influencers across Asia, including but not limited to Korea, China (and soon Vietnam + Indonesia). You will help build thriving teams while leading paid & organic influencer campaigns end-to-end.**
**What You’ll Do // Key Responsibilities Include**:
- Collaborate with our Asian teams to create synergies in building our unique voice across platforms, constantly sparking fun conversations with customer advocates.
- Accelerate our brand vision & bring a human connection to our audience on social media channels including but not limited to Facebook, Instagram, TikTok, plus localized e-commerce channels outside Singapore like Tokopedia, Bukalapak & Tiki.
- Keep a pulse on rising social trends, current events, new platform features, competitors & best practices across Asia with creative, actionable next steps.
- Craft our influencer program & partner with stakeholders both internally & externally to launch impactful social campaigns that generate engagement, awareness & measurable growth for LBP & subsidiaries.
- You should also be adept at leveraging analytics to refine & optimize our content.
- Plan a monthly & quarterly content editorial calendar with timely marketing & campaigns, to amplify powerful stories & marketable moments.
**What You’ll Need //**
- Highly fluent in multilanguage.
- Bachelor’s degree in marketing, public relations, or mass communications preferred, with deep experience in client-facing social media or influencer marketing roles. _(Freshies can be considered for junior roles) _
- Excellent writer & communicator, with a knack for eye-catching social copy & headlines, desirably with good video creation skills.
- Comfortable with data, social media tracking tools & reporting on key insights
- Used to tight deadlines & multiple marketing campaigns at once.
Experience & passion in the health and wellness space is a plus. You will further stand out if you’ve built social strategies across a wide range of audience segments, including SMEs, Consumer & Fortune 500s.
**+ Rolling Out Soon | Treating You Better +**
Well-being matters. You are encouraged to take advantage of our monthly wellness sessions like lunchtime yoga/gym plus upskilling classes. We host bi-monthly dinners, monthly happy hours & maintain a well-stocked snack bar. For your good work-life balance, we offer paid time off, company holidays & a year-end break. More perks to come.
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