Apj Integrated PR and Social Media Program Manager

2 weeks ago

Singapore Teradata Full time

If you are innovative and passionate about marketing in the digital age, this is the job for you. Teradata marketing team is looking for an Integrated PR and Social media Program Manager in the APJ region, responsible APJ public relations, social media across the region. You are passionate about PR, social media marketing, enterprise technology, and have experience managing a pan-Asia awareness program.

As APJ Integrated PR and Social media Program Manager, you will:
Establish, optimise and scale thought leadership programs in APJ to promote awareness for Teradata’s positioning and increase our share of voice in APJ

Develop a localized PR and social strategy that creates results and builds buzz and awareness in APJ

Manage always-on PR and social media programs in partnership with WW PR, social marketing, field marketing teams, external agency partners to ensure we account for the dynamism of APAC while remaining on-brand

Drive PR execution in key geo (i.e. ANZ, Japan, Singapore, India) alongside agencies and proactively pitch and land coverage

Create initiatives to engage with communities consisting of our key audiences on social media platforms across the region

Prepare regular reports to provide visibility for program performance, and deliver timely insights and learnings to stakeholders

Deliver insights on audiences across APAC by using social listening tools and corporate relationships with social media platforms

Contribute to the integration of social with other digital channels, and ensure we increase synergy between paid and organic activities

**Requirements**:
10+ years of experience in public relations and social media functions in enterprise software and/or data analytics space across APJ

Experience working across departments in marketing, industry consultants and the executive team to promote company goals and programs

Great writer and able to distill and synthesize technical content to digestible, relatable messaging that creates coverage and resonates in the market

Familiar with Facebook Business Manager, LinkedIn Campaign Manager, Twitter Business, and publishing tools like Sprinklr, EveryoneSocial

Good understanding of social media channels, e.g., LinkedIn, Twitter, Facebook

Knowledge of creative, editorial planning, and content development cycles

Experience with planning and delivering paid social advertising

Experience managing agencies across the region

Familiarity with B2B marketing is a plus

You have creativity with enthusiasm, good project management skills, and is a team player

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