Director, Insights and Analytics

**About TEAM LEWIS**

We are a global marketing agency that has gone from start-up to multi-national in little over two decades. Our success is due to a combination of factors. Talented people delivering award winning campaigns. Expanding client relationships into new markets or services. Making strategic acquisitions. TEAM LEWIS has won many prestigious awards, including Cannes Lions, PRovoke Media, ICCO, European Excellence, PRCA Digital, Digital Impact, Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF). A non-profit charitable entity, funded by TEAM LEWIS, the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals. The TLF promotes social, cultural, economic and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry, businesses, governments and non-profits. Since January 2021, the TLF has now supported over 2,000 causes all over the globe. Community charities are championed by TEAM LEWIS’ employees, who volunteer their time and skills to maximise the grants’ effectiveness

**About this role**

We're looking for a passionate and effective Insights and Analytics individual who lives and breathes data, is sensitive to it, appreciates it and importantly, understands how to analyse and use it. This person is able to transform data points into easily digestible visuals and possesses storytelling capabilities that connect the analysis and insights into a clear strategy that delivers to the brand’s objectives and generates impactable business results.

The Insights and Analytics Director will work in tandem with market and account leads to identify gaps and opportunities, develop research solutions, analysis and measurement frameworks that map across both marketing (communications), PR and sales objectives. You will be responsible for internal data integrity and external informed intelligence to support campaign activity across channels.

You will guide internal teams and clients in making data-informed decisions on brand positioning, communications strategy, crisis pre-emptive and management measures, customer sentiments, brand reputation etc. Some solutions you put forth may include market research and analytics, persona development, audience segmentation, marketing mix modelling, price modelling, social analytics, dashboard development or leading integrated data initiatives across various marketing channels.

Using tools such as, but not limited to Cision, Brandwatch, Meltwater, Penta, Locowise, Google Analytics 4, as well as consumer research e.g. focus groups, you will marry data to produce actionable insights to help brands develop data backed communications and marketing strategies that are effective, efficient and accountable.

**Purpose of the role**

The overall purpose of the role is to support the growth of our Insights and Analytics offering across APAC and the global network, with a sharp focus on research-based and data-driven strategic consultancy. This role will mentor and nurture the existing team of research and media analysts who have been driving implementation initiatives in the region. This includes supporting new business efforts, nurturing existing clients, and aiding in the development of best-in-class Analytics programs for our clients.

A key component of this role is the ability to effectively identify opportunities for business intelligence, data-driven marketing and sales offering together with the broader Performance marketing team.

**Key Responsibilities**

**Client Engagement**
- Work with market, account leads, and the Performance Mmarketing team to develop measurement strategies toand define key performance metrics for clients and prospects based on business objectives, and the customer journey.
- Establish strategic relationship with key clients, providing insight across all analytical aspects of the marketing and communications spectrum.
- Act as an extension of lead account strategist(s), working to map back to cohesive program KPIs across workstreams.
- Ensure excellent client communication at all levels; defining KPIs, deadlines and service agreements

**Service / Offering Development**
- Develop new insights solutions or find work arounds on limited data points or quality challenges to ensure we continue improving the quality of our work and value add to our clients’ business growth.
- Develop strong relationships with research, data partners to ensure we are on the forefront of latest features, trends and trial opportunities.
- Design and develop dashboard reporting capabilities for ease of data visualisation, analysis and reporting across various objectives e.g. media/ social monitoring, crisis alerts

**New Business**
- Identify and secure upsell/cross sell opportunities with existing clients, plus client and services cascade opportunities across the network.
- Support and/ or lead TEAM LEWIS n