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Job Summary of Product Specialist
The Product Specialist will be responsible for driving expansion that leads to increased sales revenues generated from targeted products. They develop and implement tactics and strategies to grow designated accounts or product categories. They use lead generation and prospecting strategies to establish and nurture relationships with key decision-makers, influencers, and other target clients. They work in close cooperation and collaboration with sales managers, account executives, business development teams, and other internal units. They also provide general client relations and account management support.Product Specialists Job Responsibilities:
1) Identify customer needs and translate them into tangible business opportunities.
2) Coordinate, organize and conduct technical demos, PoCs, support of evaluations, product presentations and seminars, which include but are not limited to question and answer from the customers and partner’s technical staff.
3) Visit on-site with customers to perform technical analysis and qualification of potential customer projects. Discuss the potential sales opportunities with sales team.
4) Maintain relationship/contact with prospects, customers, and partners. Discuss current and new-release product features and uses.
5) Propose support and consulting services to customers who need assistance to resolve challenging problems and build solutions of demanding complexity.
6) Proactively contact prospects and customer in conjunction with Account Management business planning.
7) Manage customer expectations so as to ensure maximum satisfaction with Audio-Technica’s products and services.
8) Liaison between customers and development personnel to drive new feature requests into future product releases.
9) Interface with and provide assistance to Audio-Technica’s customer support organization with their efforts to assist customers with resolving customer support issues.
10) Make sales recommendations, involves regularly reassessing the needs of clients. That means looking at their current situation and determining where improvements can be made. Enhance the
art of up-selling skill. There will be many opportunities to do so during the initial consultation and follow-up tech support calls. During this process, translate tech jargon into meaningful, relatable terms that make sense for clients.
11) Identify new revenue opportunities from existing / new clients and manage the periodic contract renewal process.
12) Produce a market intelligence report for the leadership team, that helps in taking strategic decisions.
Not Specified
