Mindshare Senior Planning Manager

Overview of job

EightBar, powered by Mindshare, a GroupM company is seeking an Senior Manager-Integrated Planning, to join our team. This team is dedicated to servicing the global media and data needs of one of the world’s leading technology companies - IBM. At our core, we are focused on building an agency model for the future that is centered around streamlined workflows and an Audience First approach utilizing data and performance as our twin north stars; all while pursuing the goal of thinking big, driving fundamental change, fostering deep collaboration and most importantly: achieving results.

Our people are all about working smart, being nice, and having fun. Our goal is to evolve the traditional concept of an agency into a collaborative model fusing IBM, GroupM, and Ogilvy and we are looking for people like you to help us accomplish this.

People willing to Think differently belong here.

Reporting of the role

This role reports to: Client Partner

3 best things about the job:

- Manage IBM’s products across multiple campaigns, ensuring flawless execution of clients’ media strategies and working with diverse teams.
- Lead higher-level work streams across the business, creating overall strategy and direction for various products, and ensuring compliance.
- Utilize analytical skills to extract intelligence from raw data, and work with the Direct Investment team to improve processes and drive execution for clients.

3 months:

- Develop and execute a media plan that aligns with the company’s overall marketing strategy and supports the achievement of business objectives.
- Analyze media performance and provide insights and recommendations for optimization and future campaigns
- Collaborate with cross-functional teams, including marketing, sales, and creative, to ensure that all media campaigns are aligned and integrated.

Six months:

- Implement a measurement and reporting framework to track media campaign performance against KPIs and provide regular updates to stakeholders.
- Lead the development of innovative media campaigns that leverage emerging channels and technologies.
- Foster a culture of innovation and experimentation within the media planning team.

Twelve months:

- Collaborate with senior leadership to set the annual media strategy and ensure it aligns with overall business objectives.
- Develop strong relationships with media partners to maximize exposure and reach.
- Drive continuous improvement in media planning processes and technology, ensuring the company stays ahead of the curve.
- Develop and mentor junior team members to enhance their skills and knowledge.

Key Responsibilities:

- Develop and execute effective integrated media plans across multiple channels, including digital, social, print, and broadcast.
- Use various Third-Party research tools like GWI, RoyMorgan, Nielsen or Google Insight finder to understand target audiences and their media consumption habits.
- Analyze data and provide insights to inform media planning decisions.
- Work collaboratively with internal teams, including Search, Social programmatic, and analytics, to ensure the success of client campaigns.
- Play an integral role in the planning and management of the Digital Media budget.
- Ensuring complete and actionable analysis of digital buys and optimizations of future campaigns based on those learnings
- Communicate media plan materials to IBM and local teams including media plans, creative requirements, strategy, budgets etc.
- Maintain a schedule of digital campaigns and ensure delivery is on time and on budget
- Devise and execute A/B tests to drive continuous optimization, bringing learnings in to future campaign activities
- Measure and analyze results. Regular reports on what is working, what is not and propose adjustments to strategies and tactics.
- Understand organizational and product goals and map them to specific project deliverables.

Qualifications:

- 5-8 years of experience in integrated media planning and buying across various channels
- Expertise in data analysis using multiple sources and strong quantitative/analytical skills
- Proven ability to conceptualize programs, develop unique media opportunities and deliver on business goals
- Experience managing cross-functional teams and interacting with vendors/contractors
- Excellent written and verbal communication skills, comfortable presenting to all management levels
- Strong focus on digital Paid Media strategy, execution, and client management
- Broad-based organizational leadership, including team management and training
- Fostering a collaborative and proactive work environment
- Developing and maintaining strong client relationships and partnerships with media/technology partners
- Multi-market experience in region, preferably India, Indonesia;B2B experience preferred but not a requirement

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with