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Growth Marketing Manager

2 weeks ago

Singapore HitPay Full time

**Create impact in a high-growth fintech startup**

HitPay is a one-stop payment platform for SMEs, backed by Tiger Global, Global Founders Capital, Y Combinator, HOF Capital, and angel investors. Our goal is to provide SMEs with access to digital payments, making it easier for them to bring their business ideas to life. HitPay offers a full range of services, from no-code e-commerce plugins to affordable credit card readers, to make it easier for merchants to accept digital payments.

**What you'll do**

We are seeking an experienced and passionate growth marketer who will help to build and execute on the self-serve marketing strategy. Our vision is to make it easier for users to get started and help them grow by providing them with the greatest value at each stage of their relationship with HitPay. You will be a part of the team responsible for delivering on this vision and driving revenue through conversion and retention programming. You will lead key strategic marketing initiatives and execute personalized cross-channel nurture campaigns and triggered programs to help our users adopt and get started with new products. You have a relentless focus on the customer and like to actively contribute to a culture of rapid experimentation, measurement, learning and iteration.

**Responsibilities**
- Be accountable for driving conversion and retention of our self-serve user base across all of HitPay's markets
- Develop scalable campaigns and nurture programs to drive global growth
- Design and execute marketing experiments to test hypotheses, learn from results, and iterate on the approach
- Set out measures of success, key metrics and objectives for experiments and nurture campaigns, and oversee reporting and performance of initiatives to enable optimization
- Partner with the strategy and operations teams, product managers and sales teams to understand funnel performance, identify customer pain points, generate ongoing insights, and ideate solutions to optimize the user journey
- Partner with the Engineering teams to leverage data techniques to create sequenced and personalized scalable programs and user experiences
- Maintain a high bar for marketing creative and copy, and partner with the Design team to deliver world-class campaigns with high quality design
- Be a strategic thinker, problem solver, and communicator who is focused on building meaningful and impactful user experiences

**Who you are**

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

**Minimum requirements**
- 7+ years of work experience
- 5+ years of experience in a marketing role designing and launching campaigns
- 3+ years of experience in self-serve funnel motions
- 3+ years of experience analyzing and taking action on the performance of marketing campaigns
- 3+ years of experience writing marketing briefs

**Preferred qualifications**
- 10+ years of work experience
- 3+ years of experience in technology industry marketing
- 3+ years of experience in Fintech or B2B Software industries
- 3+ years experience working as a marketing expert in a cross-functional growth team
- 3+ years of experience creating and launching campaigns globally, and localizing to adapt to market needs

**Why join us**:

- Highly motivated, smart, and ambitious team
- Clearly defined roles and targets
- Career progression path
- Learning opportunities and growth
- Flexible, remote working
- Local GP medical reimbursement
- 21 days annual paid leave
- Unlimited medical leave