Attractive Job Opening for Social Media Manager in

2 weeks ago

Singapore IITMATRIX PTE. LTD. Full time

**Description**:
We are seeking a highly skilled Social Media Manager with strong technical proficiency to spearhead the central coordination and technical guidance of our social media operations across the organisation. You will be responsible for providing technical expertise, guidance and support to the teams of distributed social media specialists in the different newsrooms. Your focus will be on streamlining social media operations, implementing best practices, recommending tools and platforms, and resolving challenges encountered by the newsrooms in their social media operations.

**Responsibilities**:
1. Central Support and Guidance
- Collaborate with the newsroom social media teams to understand their specific needs, challenges, and goals.
- Address and resolve gaps and issues surfaced by the social media teams promptly and effectively
- Provide guidance and support to social media teams on strategies, processes, best practices, content optimization, audience engagement, analytics and crisis management.
- Track and analyze social media performance metrics, generate reports, and provide proactive guidance, insights and recommendations.
- Stay updated on the latest social media trends, platform updates, competitor activities, audience preferences and technological advancements to recommend and implement innovative content creation and engagement strategies.
- Foster collaboration and knowledge-sharing among the distributed social media teams.

2. Technical Expertise and Tools:

- Configure and optimise the administration tools of major social media platforms such as Facebook, Instagram, TikTok and Twitter.
- Provide technical support for social management tools and platforms that are in use (e.g. Sprout Social)
- Evaluate and recommend appropriate tools, platforms, processes and technologies to enhance the efficiency and effectiveness of social media operations.
- Provide training and support to social media specialists

**Requirements**:

- Bachelor's degree in Computer Science, Marketing, Communications, or a related field.
- 5 or more years of proven work experience as a Social Media Manager with a strong tech-centric focus, demonstrating expertise in integrating technology into social media operations
- Familiarity with the news industry is a plus.
- Up-to-date knowledge and in-depth understanding of the major social media platforms, their functionalities, their APIs, configuration options, and best practices
- Demonstrated expertise in configuring and optimizing the administration tools of major social media platforms, including but not limited to Facebook Business Manager, Instagram Business Tools and TikTok Business Tools
- Proficiency in using Sprout Social and other social media management tools, social listening platforms, analytics and automation software
- Familiarity with SEO principles and how they intersect with social media management
- Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
- Strong analytical and problem-solving skills with the ability to make data-driven decisions.
- Resourcefulness, adaptability, and ability to work in a fast-paced and dynamic environment.

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