Modern Life Marketing Lead

Microsoft is on a mission to empower every person and every organization on the planet to achieve more. Our culture is centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. In doing so, we create life-changing innovations that impact billions of lives around the world. You can help us to achieve our mission.

In Consumer Channel Sales & Marketing (CCSM) our purpose is to create value with our partners, to market and sell innovative consumer solutions powered by Windows, Office, Surface, and Xbox. We’re positioned right at the intersection of customers, hardware partners, and channel partners. Our team works with ecosystem partners and internal business groups to drive digital excellence and e-commerce capability, as well as accelerate cloud and subscription adoption. Together, we win by delivering compelling at-home and on-the-go experiences combining intelligent edge devices and services that create Microsoft fans for life.

As a member of the CCSM team in Asia, you’ll be part of growing a multi-billion-dollar business, charting new areas of innovation and impacting billions of lives. You also will be a part of a culture centered on embracing a growth mindset, a theme of inspiring excellence, and encouraging teams and leaders to bring their best each day. If that appeals to you, it’s an exciting time to be here in CCSM.

We are seeking a Marketing Lead to support the growth of the Modern Life product range, (Surface, Windows and M365) across the Asia Consumer Channel & Partner Marketing team. This role will chart new areas of marketing innovation in the region, Success will be achieved by facilitating deep integration with internal partnerships, across the Asia region, with marketing planning, product marketing, media and creative teams, category/product management, Influence teams, digital marketing and sales teams, to deliver on business and marketing objectives. At the heart of your efforts will be the target consumers and retail partners, as your work will drive consumers through the funnel to a point of conversion in retail.

You will act as a thought leader, a trusted advisor to drive strategic decisions about the marketing strategy and marketing mix including direct to consumer, social, digital platforms, in-store presence, and retail activation. You’re an omnichannel expert, who will support the sub regions to land effective consumer messaging and omnichannel marketing tactics. You will also be a champion of the brand and an evangelist of connected product stories, as you think globally while acting locally, ensuring that brand messages are localized effectively. You’ll drive impact by leveraging data and insights in order to create more effective marketing, personalized experiences and maximize ROI. You will be responsible for driving research and sharing and utilizing insights across marketing tactics for modern life products.

You will possess the creativity to lead the evolution of our strategy as well as the skills to create and sustain consistent operational excellence. You will also be someone who is passionate about inclusivity and are inspired by collaborating with high performing and multi-cultural, sales, category, and marketing teams.

Whilst this is an Individual Contributor role, it is also a leadership role, you will need to demonstrate strong leadership and influencing skills through the leadership of virtual teams across the region.

**Responsibilities**:
Drive and facilitate Modern Life marketing campaigns and tactics, that drive consumers through the funnel to a point of conversion. Support deep integration with internal partners, across marketing planning, product marketing, media and creative teams, category management, Influence, digital marketing and sales teams, to deliver on business and marketing objectives for the Modern Life product range.

**(25%) Strategic Business Planning**:

- Partner with the Modern Life product category leads in Asia region to plan activity and tactics to meet the business objectives
- Work with Asia Consumer Channel and Partner Marketing (CCPM) and teams to land seasonal marketing plans that maintain channel momentum and profitability, tailored to geo, partner and, consumer needs
- Develop a modern marketing mix that focuses on omnichannel innovation and maximizing ROI across the product portfolio.
- Role model a culture of integrity and compliance, where trust and transparency are core to all decisions
- Collaborate on and drive co-marketing campaigns that involve silicon and hardware/device partners. Responsible for driving consistency across all consumer touchpoints
- Design marketing strategies that support the growth of subscription services as well as device sales.
- Work closely with the WW team to ensure Asia requirements and audiences are represented and considered in the development and planning of WW campaigns
**(35%) Build and Execute Compelli