
Head of Communications
1 week ago
Blackbox is looking for a Head of Communications & Content to define and execute comprehensive, multiplatform internal and external marketing communications and content strategies to build brand awareness and equity, and drive lead generation.
You will work closely with the wider marketing team as well as other areas of the business, generating content across various audiences within the business and the wider industry. You will lead on managing the thought leadership calendar, content creation for news and communications published across various channels and will be responsible for building and maintaining relationships with industry media journalists.
You will also help nurture and scale the Blackbox brand through our social media channels and keep a pulse on trending conversations and community insights.
You are well versed in B2B and B2C marketing, with excellent storytelling and editorial skills, and have a passion for content and writing. You have the ability to convey our value proposition through engaging content and are as much a marketer as a content strategist. You are highly collaborative and are excited by the challenge of working cross-functionally at a fast-paced hypergrowth company.
**Responsibilities**:
- As an independent contributor (at the onset), you will build, write and execute our communications and content strategies
- Lead earned media strategy and press relations, both inbound/reactive and outbound/proactive
- Lead corporate social media and digital content development and management across all key social media platforms (e.g. LinkedIn, Twitter, YouTube)
- Support executive visibility strategies, preparation and execution, inclusive of written and speaking engagements, media interviews, bylines and op-eds, panel and conference appearances, etc.
- Support strategic brand narrative development and corporate messaging on full suite of Blackbox brands, inclusive of corporate brand
- Partner closely with marketing and business development teams to define content themes, and determine the appropriate mix of top, middle, and bottom of funnel content
- Source and manage a team of (contract) writers, designers and/or agencies to deliver assets described in the marketing and content calendars, on time and on spec
- Maximize the value and reach of our content by turning high-performing assets into a set of derivative pieces that can be used in multiple channels
- Work with marketing team to discover and test content partnerships, syndication, and amplification opportunities
- Ensure that content conveys clear benefits to the target audience, adheres to our brand voice and personality, and meets quality standards
- Measure and report on communications and content performance; optimize based on results
**Qualifications**:
- 7+ years of progressive leadership experience in corporate marketing, communications, content and/or journalism
- Impeccable writing skills and a knack for narrative creation and storytelling
- Proven leadership and people management skills, with experience leading a team of marketing communications and/or content professionals and agencies in various geographic locations
- Significant digital and social media experience, with ability to adapt to new platforms
- Strong project management skills and proven ability to navigate a fluid and dynamic environment with multiple priorities and deadlines
- Experience in defining and executing highly effective corporate marketing and content marketing programmes
- Hands-on experience with Content Management Systems (e.g., WordPress) and search marketing tools (e.g. Google Analytics, SEMrush, Yoast)
- Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done
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