Brand & Marketing Executive

1 week ago

Singapore NAVA 1872 PTE. LTD. Full time

**Responsibilities**
- Contribute to the overall brand and marketing strategy in line with the brand vision, business objectives and value proposition.
- Develop new products and execute innovative marketing strategies and public relation campaigns for new product launches.
- Plan and execute campaigns for brand development.
- Monitor outlets and competitor’s presence to improve company’s marketing performance.
- Liaise with cross divisions and be the brand custodian to ensure brand messaging and creatives adhere with brand CI.
- Set a benchmark metrics, measure, and report monthly performance of all projects, campaigns, and distribution channel initiatives to ensure ROI.
- Manage and cultivate relationships with partners for events and joint promotions.
- Maintain good relationship with key media for public relation coverage of important events or activities.
- Work closely with the digital marketing team so that strategies are aligned.
- Work closely with Operation team to come out with cost effective and efficient marketing activities
- Responsible for and oversees press release, marketing collaterals, articles, corporate video, brochures, and presentation materials
- Generate marketing reports for management to review.

**Job Requirements**:

- Bachelor's Degree in Marketing, Business or related field preferred.
- 4 or more years relevant working experience in FMCG, hospitality, F&B or retail industries.
- Solid track record in strategic planning, managing, and executing marketing projects or public relation campaigns that drive tangible and measurable business outcomes.
- Strong team player and able to handle both internal and external key stakeholders professionally and efficiently.
- Able to juggle between the details and big picture, manage multiple and competing projects and priorities.

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