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Senior Analyst

3 weeks ago

Singapore Lazada Full time

**Location**:
**Singapore**

Department: Commercial

Location: Singapore

As Senior Analyst / Associate, Category Traffic Operations, the incumbent will be responsible to support the traffic strategy of Lazada’s groceries category, to coordinate and execute end-to-end operations of current traffic tools, drive the roll out of new tools and projects aiming to improve customer engagement and drive sales.

**Responsibilities**:

- Leverage, drive adoption and monitor performance of traffic tools by coordinating within the category team and by working in close collaboration with the traffic team
- Coordinate and give recommendations on the category inputs for customer-facing engagement tools such as Flash Sales and Rewards Store
- Spearhead efforts in on-site search optimization & product recommendation by working on algorithm training and providing category insights on consumer demand & behavior
- Assist category teams with training and operations of social tools such as LazLive and Feed to drive seller adoption
- Optimize traffic tools by analyzing performance data and providing market insights on trending products
- Support roll-out of new traffic tools

The role will report to the Channel Campaigns, Manager.

**Job Requirements**

Qualifications & Skills
- Bachelor’s degree in Business, Marketing, Computer Science or related field
- At least 2 to 3 years of work experience, ideally in eCommerce or high-growth industries
- Hands-on experience working with multiple teams and stakeholders
- Detailed-oriented and good communication skills with willingness to work & learn in a fast-moving environment
- Strong analytical skills and proven ability of data-driven decision-making
- Proficiency in MS Office (especially Excel & PowerPoint)
- SQL knowledge is a plus