Marketing Analyst

**Job no**: 497764
**Work type**: Full Time
**Location**: Marina Bay Sands
**Categories**: Marketing, Analyst

**JOB SCOPE**

The Analyst is a self-driven, meticulous and data-orientated individual whose primary role is to provide data-visualisation, insights and dashboards from our various internal information databases to our Destination Marketing (DM) team.

**Stakeholder Relationships**

The individual also works closely with various Analytics team within Marina Bay Sands including, Revenue Optimisation’s Business Intelligence (BI) team, Information Technology, Business Technology and other analyst within other relevant departments. In the Market research capacity, they would work with various business units on their insights needs.

**Summary of Key Responsibilities**

The Analyst provides pertinent, timely data visualisation, customized data-pulls and/or creates bespoke dashboards to support our DM team’s efforts and campaigns. This aids in various stages of a campaign from ideation/ creation, real time tracking whilst a campaign is in progress as well as post-campaign analysis to highlights it’s impact and outcome.

This role also provides potential opportunity for growth and future development in the areas of business analytics.

In the Market research role, the researcher would support initiatives led by the Associate Director on surveys and studies to better understand the needs, expectations and profile of our customers.
- Work closely with our DM team to understand their data needs, how and where would it be used and in what time frame. Provide the data visualisation in it’s appropriate format (e.g. excel, tables or a self-service (creation of new or use of existing) dashboard or tracker) where appropriate and needed.
- To collaboratively work with the various Analytics team within MBS to get the required data and/or creation of a workbook or dashboard; this includes getting access to that information/network, co-creation of workbooks, potential problem solving and clearing of internal administrative procedures and request to get what is required.
- Most of the databases are within MBS, primary of which would revolved around our loyalty database, Sands Rewards Lifestyle (non-gaming) and would also include other databases like Sands Rewards Club (Gaming), Hotel Database (Opera), F&B Database (7 Rooms) and potentially other financial & performance data (Revenue, traffic, ticketing & sales). There might be opportunities to work with external information sources, whether in silo or in conjunction with our owned databases (this includes Media/ agency related data, ecommerce related like attribution modeling with agency and technology partners).
- To ensure and verify the information is accurate, provide data visualisation and then provide additional value in it’s business led interpretation, providing impact in findings trends, ‘joining the dots’ and provide business context.
- For projects and initiatives led by other departments which have elements of data & KPI’s (key performance indicator), the analyst would be included as a key contributor for our DM Team.
- This role allows the individual to grow and provide additional value to our DM team through additional analytics functions not listed above. This includes Writing and Optimizing SQL Queries and Procedures in Oracle/SQL Server for reporting, Database structure, programming, complex extractions, cross-database querying, connection networking, working with large amounts of data etc.

All with the key focus on providing our DM Team business insights about our audiences (current or new/potential), current campaigns and development of future ones.
- Support with assigned Market research and insights initiatives led by the Associate Director, this would potentially be at various/multiple stages of a project: from project management, development of the brief internally or with a stakeholder, questionnaire creation or vetting, fieldwork management, report and presentation and other related tasks.

**JOB REQUIREMENTS**

**Education & Certification**
- Bachelor’s degree in Data Analytics or similar preferred (E.g., Business analytics or Data Science)

**Experience**
- Proven 2 years of experience in data visualisation, designing and developing intelligence reports and Dashboard/workbooks with Microsoft BI, Tableau, Spotfire, etc

**Competencies**
- Strong analytical drive to understand what is needed, how best to get it, what else can they add based off other relevant information available and the optimal way to deliver it for easy consumption of insights.
- Strong Business and Data Analysis skills
- Excellent verbal and written communication skill
- Proficient in database visualisation tools like Microsoft BI (Business data analytics), Tableau or other similar BI tools like Spotfire, Qlik, Oracle, Sisense or SAS
- Confident being able to understand a data request and how to deliver on it.
- Advantageous for the applicant to have expe