Director, Store Design

**Director, Store Design & Visual Merchandising, Travel Retail APAC**:

- Singapore
- Creative / Design
- 2214609
- Estée Lauder Companies

**Job Description**:
The multi-brand cluster Store Design & Visual Merchandising Director role is a key partner to the Brand General Managers for all in store executions of displays. The Director role here is to adapt & drive the brand equity in the region, She/He is to establish the work demands, drive the discussion to requests & needs. And will own all stakeholder reviews for all SD & VM scopes. She/He has the priority to deliver on closing all Brand needs in the workflow & team management. This role will require participation with TR retailers and corporate initiatives on occasion.

The SDVM Director will lead a multi-branded design function reporting of Visual Merchandisers and Store Designers at various levels. It will require the individual to be exemplary in people management of diverse styles & performance. She/He must have a strong leadership approach & driving design skill sets as a core. A working knowledge of partnering with a NY TR brand GM & APAC Brand GM requires this role to be working in different time zones - US/UK & APAC.

She/He will partner to deliver Global Brand / APAC Strategy & Corporate initiatives in category or brand distortion. She/He will need to ensure on closing of VM execution details across sites including permanent, temporary and event sites, and managing the cost & budget within. She/He is to lead projects and align with key stakeholders in APAC as well as global, to meet the deliverables whilst meeting the results. On occasion, the incumbent will review, establish, recommend, and support the re-negotiating of retailer requirements to these sites will be required.

Additional corporate activity in omni-channel development in VM enhancements of digital is required, technology in the VM design is a significant part of the innovation of retail work, to be seamlessly & ergonomically included within future sites. This includes executing existing strategies in centralised screen executions.

The rollout of branded/multi-branded store design is an integral part of the role. The store renewals & the new sites vary based on the Airport or Downtown retailers demands. The unique demands of these sites vary across the local variances of shopper consumer insights.

The adaptation of the visual language of each brand/each site will need to be considered. The use of lightboxes vs LED screens that sufficiently balances the whole store effect is critical & requires a precise visual balance of these site by site. And to ensure that each launch is maximized in every site.

The rollouts of visual merchandising is traditionally focused on a by element rollout & execution, such as a bar or a makeup unit. However, in this role, the primary goal is to ensure the synergies of the eventing designs, the VM props, the by shelf display & the new store rollouts are brought together in synergy.

The responsibility includes design & execution management within budget, in close collaboration with Project Management & brand Marketing team. She/He is to ensure the team. works thru the budget required and review for every execution.

This role will report directly to the SDVM Regional Director.

This role is based in Singapore & is located within the APAC Travel Retail division.

**Qualifications**
- Bachelor’s degree / Master’s degree in industrial design, Visual Communication, or Interior Design/Architecture.
- With min experience of 15 years in Branded/Interior/Retail Architecture environments in beauty/fashion & brands.
- A strong understanding in the shopper journey in retail industry and experiences in Cosmetics/Fragrances retail design, preferably have experiences in all categories including skincare, make-up, and fragrances.
- Experience working in regional/global organisations is a must, ability to communicate & multi-task with different departments to execute the completion of projects.
- A highly integrated individual with strong passion to deliver design accuracy, to lead sustainability and to train/educate teams to close design development and execute the completion of projects.
- A strong ability to communicate design development efficiently and effectively, with teams and partners including retailers and stakeholders in both verbal and written forms is essential.
- A strong ability and experience managing cost and budget, and an ability to communicate cost with teams and partners including shop fitters and global partners is critical for this role.
- Highly proficient in Computer skills, AutoCad, Vectorworks is essential, and Cinema 4D, Adobe Suite of softwares would be additional.
- Extensive network & knowledge of shopfitters, retailers & procurement processes will be highly advantageous to the success of this role.
- Regional travel required at approximately 30~40%.

**Job**: Creative / Design

**Primary Location**: Asia Pacific-SG
- **Job Type**