Regional Marketing

1 week ago

Singapore Shopee Full time

DepartmentMarketing

LevelExperienced (Individual Contributor)

LocationSingapore

The Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategising and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.
- Design social media strategies and executional methods across the region to achieve marketing targets
- Develop plans for social content, social-led campaigns and social content frameworks across the region
- Work with the Social Media Analytics team to analyse our social efforts across Shopee markets and identify insights, optimisations and future strategy development
- Identify competitors and cross-market learnings to develop best practices across the region
- Monitor the latest trends in social media, including channels and technologies in order to improve campaign performance and provide recommendations on how regional or local teams can best leverage new strategies or tools
- Work closely across functions to execute and evaluate performance for regional campaigns, ensuring positive workflow and relations
- Train regional and local team members in driving social media growth, especially in new markets and/or business verticals

**Requirements**:

- Bachelor's degree in Marketing, Advertising or Business preferred
- 4 - 6 years experience as a social media manager in a creative agency or digital agency environment
- Regional experience preferred
- Strong interest and aptitude for developing social media strategy, content solutions and optimisation practices across platforms
- Experienced in running social campaigns with extensive understanding for platforms like Facebook, Twitter, Instagram, TikTok
- Demonstrates strategic insight to develop long term execution plans and implement those plans
- Exhibits solid communication skills in order to effectively present and guide project members across functions
- Possesses well-developed analytical ability to extract insights from data, and plan next steps across multiple platforms and markets
- Possesses strong work ethic and positive attitude
- Ability to self-manage, while managing assigned teams and projects under tight deadlines
- Ability to work in a fast paced environment and problem solve efficiently
- Willing to travel to local markets where needed to assist in training or executions

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