Senior Manager, Visual Merchandising Sea

**Visual Merchandising Strategy**
- Lead visual merchandising direction and standard according to Global and Brand strategy, ensure visual relevant directions are executed and enforced across all formats of retail, wholesale, and franchise stores.
- Ensure high and consistent visual merchandising quality are executed according different shop and fixture types, leverage the effort of store development props and retail marketing initiatives to complete the overall presentation.
- Clearly define commercially relevant visual merchandising sku and capacity strategy on every store with retail and wholesale directors as well as merchandising team. Plan, review and maintain visual merchandising standard thoroughly according to seasonal needs at all shop types.
- Lead initiatives’ products, mannequins and props display strategy, involve and develop visual merchandising concepts with retail marketing team in early stage. Ensure strong presentation according to RESEC and initiatives story to drive both brand and sales across all initiatives.
- Create / adapt artwork for Retail Marketing & digital marketing collateral to support new launch & promotional campaign.
- Create / adapt artwork for Ecommerce collateral.

**Guidelines, Training & Visit**
- Manage visual merchandising presentation through successful visual merchandising program and people management, formulating effective and adequate guidelines, training modules, hands-on training, visits and reports etc. to continuously elevate skill-set.
- Develop local visual merchandising guidelines from global standard and materials for all shop formats, work with regional visual merchandising team to develop local specific guideline, if necessary. Strengthen the knowledge of visual merchandising leaders by customizing training contents according to multi standards and business needs.
- Lead effective visual merchandising training strategy which covers all elements - direction to execution, shop front to in-store, planning to maintenance, initiative to regular display, zoning to calls-out etc. Ensure visual merchandising leaders in retail & franchise stores are well-trained and capable to execute, training to shop manager is essential, if necessary.
- Identify in-store visual merchandising leader with retail and franchise operation team, clearly frame out their roles and responsibilities as well as monitoring their duties and result.
- Frequent shop visit to ensure all display are executed according to brand standard, identify opportunity and resolve issue until resolution.

**Store Experience**
- Oversee initiatives zoning and planogram according to assortment for each relevant store. Ensure initiatives products and props are appropriately showcasing company brand in details as well as to create a cohesive branding across all stories.
- Properly manage the usage and maintenance of all types of visuals, fixtures and props in-store, work with retail marketing team to manage the initiative material in-&-out to create an impactful presentation with clear message in each category.
- Work closely with store development and merchandising teams to ensure navigation, zoning, fixtures, sku & capacity etc. are well identified in new store planning stage. Ensure a smooth working flow from preparation, timeline and manpower with operation team.
- Visual merchandising support to trade meetings, trade-show, pop-up stores and marketing events, showcase the best level of company Brand Experience at every touch-point.

**Managerial VM**
- Responsible for the VM budget and costs control (approving prices/rate cards of central and regional vendors, purchase orders approval, liaising with Finance for payments, monthly monitoring of regional budget for each VM campaign, etc).
- Oversee and effectively use of visual merchandising budget to develop effective training contents, rollout training materials and modules, develop or purchase necessary visual merchandising props and mannequins to elevate brand presence.

**People & Communication**
- Be responsible and train up junior visual merchandisers to meet brand standard in all aspects. Regularly assess team strengths and weakness and provide feedback, training and support where needed.
- Be the driver of local and regional visual merchandising communication and supports, elevate to retail director and regional visual merchandising manager, if necessary.
- Manage local as well as regional approval and reporting process, ensure seamless integration between multi departments.
- Driver of local visual merchandising internal understanding and alignment. Balance the needs of multi functions to execute according to brand and business relevance plan.

EA License No. 16S8296 RCB No. 201417088Z EA Reg No. R1433708 (Nurulain Jailani)