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Regional Marketing Lead

3 weeks ago


Singapore SHEIN Full time

**ABOUT US**

SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our agile supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world. From our global offices, we reach customers in more than 150 countries and regions.

**Why SHEIN** - Value Talents, Unlock potential, Work in a Smart and Agile environment

**Culture** -We are a dynamic team working in a flat structure. This is intentional, as it allows us to promote efficient work, unhindered communication, mutual trust and shared success. Our team has the commitment, responsibility and drive to change the world and be a leading force in our industry.

**Learning and Growth**:

- You will benefit from our comprehensive training and growth programs, which provide each employee with a variety of targeted and customized professional development opportunities. We invest in the long-term potential of every SHEINer.

**Join SHEIN and LIVE YOUR POSSIBLE**

**Responsibilities**
- Observe the latest developments and trends in e-commerce industry and formulate Market/brand operation strategies for specific regions/countries, including but not limited to Growth strategy, Market Assessment, Go-to-market" strategy, operating model, etc.
- Conduct industry research, create insights on leading companies, and in-depth analysis on key issues, trends, and policies
- Launch new marketing projects from scratch, translating research and data analysis into actionable insights, growth frameworks/narratives, and tools
- Strong understanding of performance metrics and analytics, knowing how it works together to drive ecommerce revenue
- Able to set key performance indicators for team and manage, lead and drive marketing team to meet their targets

**Requirements**:

- Bachelor/Master's degree with strong academic background
- Min. 5 years in top tier Internet/E-commerce or Top-Tier consultancy, expertise in Consumer Goods, Retail, TMT Sector
- Background in strategic planning and experience in measuring relevant KPIs, strong knowledge in developing and implementing SOP and KPI metrics
- Ability to demonstrate critical thinking and able to accurately analyze, interpret, and utilize data to improve performance
- Result-driven and eager to adapt to the dynamic environment of e-commerce
- Excellent written and verbal communication skills, interpersonal skills, and leadership skills
- Willing to travel

Job ID 18007427