Measurement Go-to-market Lead, Attribution
1 week ago
Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.
**Minimum qualifications**:
- Bachelor's degree or equivalent practical experience
- 5 years of experience in measurement, digital advertising or marketing technology industries
- Experience working with cross-functional projects and leading projects from conception to implementation
**Preferred qualifications**:
- Experience in using Google advertising, attribution, and incrementality products
- Ability to articulate business needs or problems and identify solutions
- Ability to absorb technical concepts and effectively communicate them to a non-technical audience
- Excellent track record of building strong relationships with stakeholders of varying levels
- Excellent presentation and communication skills
**About the job**:
The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.
**Responsibilities**:
- Be the attribution, incrementality, and Return on Investment (ROI) measurement expert across APAC. Partner closely with regional and cross-functional teams to drive product expertise and commercialization strategy
- Work collaboratively with specialist and Sales teams to drive adoption and usage of solutions
- Influence Product teams, representing APAC’s product needs
- Partner with Global Product Leads to identify and solve challenges across a range of areas including rapidly changing market, competitive dynamics, internal policy, organisation design, global sales alignment, and alignment between product and sales
- Be a advocate and challenger for APAC sales leadership in determining the business priorities for attribution, incrementality, and ROI measurement, and providing clear insights and recommendations into activation opportunities
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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