Content Strategy Lead

4 days ago

Singapore Reeracoen Singapore Pte Ltd Full time

Our client is a Singapore-based quantitative trading firm established in 2014. We are a team of competition-winning researchers, engineers and finance professionals who enjoy solving the most challenging real-world problems in finance.
You will take charge of developing and executing growth strategies by utilizing multiple channels and platforms to drive user acquisition, engagement, retention, and revenue growth for the company.

【 What you will be doing 】
‐ Plan, develop, and lead content for various marketing channels, including performance marketing channels, website, social media, and blogs.
‐ Program manage company-wide campaigns and maintain a company-wide campaigns calendar.
‐ Make adjustments to copies when necessary to align with the company’s brand and tone of voice.
‐ Develop and manage content/editorial calendar of all AQX marketing/communication channels.
‐ Comfortable with cross-functional team communications, including product, marketing, and operations
‐ Support content distribution across various channels and audiences
‐ Stay up-to-date with the latest industry trends and best practices in content marketing.
‐ Research industry topics that are worth sharing
‐ Establish content success metrics and measure the ROI of campaigns based on quantitative results.
‐ Understand the customer journey of our users and their interests and intents with our products.
‐ Provide quality educational and promotional content for the AQX community.
‐ Go-to expert on all thing’s social media
‐ Provide analysis/insights report on spending behaviour, marketing effectiveness, consumer trends, etc.
‐ Establish marketing performance standards and success measurements.
- ** Requirement**: 【 What they are looking for 】
‐ Over more than 5 years of working experience as a Content Strategist or a similar role
‐ Over more than 2 years of experience in a Cryptocurrency exchange or Blockchain industry is a must
‐ Strong knowledge and understanding of the Crypto space
‐ Excellent communication skills in English
‐ Strong analytical skills, with the ability to utilize metrics and data to measure content effectiveness and adjust strategies accordingly
‐ Familiar with content management systems (ex. Hubspot)
‐ Familiar with social media platforms and management tools
- ** Working Hour**: 9:00 ~ 18:00
- ** Benefit**: 【 What they are offering 】
‐ Annual Leave: 15 Days
‐ Medical Leave
‐ Medical Insurance
‐ Profit sharing Bonus
‐ Meal allowance
‐ Competitive salary & discretionary bonus
‐ A thriving company cultures
‐ Limitless snacks and drinks in the canteen
‐ Flexible working hours

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