E-commerce Manager

6 days ago

Singapore TARGUS ASIA PACIFIC (SINGAPORE) PTE LTD Full time

Targus is globally renowned as the market leading provider of products for the mobile professional. Targus continues to set the standards of excellence in protection, craftsmanship, and functionality of carrying cases and computer accessories.

**Position Purpose**
- Drive Sell-In revenue through Global and country specific eCommerce platforms.
- Oversee APAC brand websites operations ensuring consistent user experience, site functionality and branding across all local country sites.

**Position Context**
- Work closely with business unit leaders/managers to deliver digital programs across Targus global sites.
- Support the Senior Manager with e-commerce platforms, Shopify and manage key integrations with other systems such as Etail Solutions.
- Regularly engage with Targus international offices, outside agencies, and other management organizations.
- Be a key contact for staff regarding eCommerce of APAC.

**Responsibilities and Accountability**
- Develop strategies to deliver financial growth and increase profitability for eCommerce business of APAC.
- Oversee concept development, strategizing, planning, implementation, and coordinating of e-commerce initiatives. Delivering on optimizing the on-site experience to improve conversion and create loyalty.
- Manage the execution of on-site merchandising and conversion rate optimization (CRO) tactics such as on-site search, category filtering, and product recommendations working with the Product Development team to optimize.
- Collaborate with the eCommerce IT Projects Lead and IT team to develop and optimize the e-commerce technical architecture.
- Work with the Marketing team to develop processes and coordinate product launches, branding campaigns, lead generation campaigns, and other initiatives.
- Manage agency relationships, including scope development and continuous optimization
- Analyze data and insights for all eCommerce platforms and other marketing programs to track trends and gauge overall performance while identifying opportunities for growth and improvement.
- Monitor digital trends and industry best practices

**Experience (Industry, role type, management)**:

- 3-5 years of experience in e-commerce and digital marketing
- 2-3 years of experience managing paid advertising campaigns (PPC, PPM), search engine optimization (SEO) and managing agency relationships
- Passion for digital marketing and e-commerce
- Exceptional analysis and decision making, able to shift through large amounts of information to draw sound conclusions.
- Excellent project management skills with the ability to manage multiple competing deadlines while maintaining attention to detail.
- Proven ability to motivate, persuade and lead.
- Team player who successfully engages with others to build and maintain positive relationships.
- Adept at configuring and using web analytics tools such as Google Analytics.

The title of Assistant Manager or Manager depends on Level of experience and calibre.

At Targus we are an equal opportunity workplace. We value diversity in our workplace and believe it is pivotal in our pursuit to enable leaders, dreamers, and doers to be everyday inspired. We encourage anyone with the talent to succeed in our available opportunities to apply.

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