Director Communications, Singapore

Job ID: 21231

Location: Singapore, SG

Area of interest: Marketing, Brand & Communications

Job type: Regular Employee

Work style: Hybrid Working

Opening date: 19 Feb 2025

**JOB SUMMARY**
- This role manages, drives and executes the communications strategy for the Singapore franchise and businesses - with a focus on the Bank’s CIB businesses in Singapore and ASEAN - through various channels, platforms, and partners - including proactive media profiling, external speaking engagements / thought leadership, and content and campaigns development.
- In building and promoting internal and external profile of the franchise, this role provides strategic and tactical communications advice to the Singapore CMT, including the CIB businesses (Corporate Coverage, Transaction Banking, Markets, FIs, Sustainable Finance, Global Research etc)
- Identify opportunities which directly support business operations and the achievement of business goals.

**RESPONSIBILITIES**
- Develop and implement the communications and content strategy in the Singapore communications plan for the franchise and the businesses, with a focus on the CIB business.
- Identify external profiling opportunities - including to originate and develop op-eds, points-of-view, and story ideas to be pitched to the media (local & international media, and trades).
- Lead the content development that will support the business profiling and engagement with clients.
- Support businesses in awards submissions.
- Identify and maximise speaking opportunities for the CEO for Singapore & ASEAN, as well as CIB business heads, with a focus on strategy, business capabilities and achievements, thought leadership and management.
- Drive utilisation / exploit new technologies / channels to enhance communication.
- Work with teams across Group CABM, Cluster CABM, Marketing, and key stakeholders to ensure coordinated approach to communications, as well as consistency in delivery quality outcomes.
- Ensure compliance with the Bank’s communications policy in-country.

**Key Stakeholders**

**Internal**
Country level:
- Cluster CABM Head, Singapore & ASEAN
- Cluster CEO, Singapore & ASEAN
- Cluster CFO, Singapore & ASEAN
- Singapore Country Management Team (CMT)
- Singapore Business Heads, with a focus on the Corporate & Institutional Banking (CIB) businesses
- Key business (CIB & WRB) and functional leads including HR, Finance, Legal, Compliance, Risk, and Corporate Real Estate Services
- Group / Regional level
- CABM teams in ASEAN
- Group CIB marketing teams
- Group CIB Comms and Group Media
- Group Sustainability and Corporate Comms, including Content & Campaigns, Reputation & Issues Management
- Group Internal Comms and Functions Comms

**External**
- Agencies (creative, writers, social media etc)
- Other vendors

**SKILLS AND RESPONSIBILITIES**
- Bachelor’s degree in a communication or business-related discipline
- Functional Knowledge & Experience
- 12+ years business communications role in a leading financial institution.
- Experience in driving communications strategies and/or in journalism

**Skills**
- Ability to analyse sentiments and customise communications according to target audience, and effectively communicate complex ideas to diverse audiences.
- Strong stakeholder management skills, with the ability to provide sound, logical and credible strategic advice, and constructive challenge to senior executives.
- Ability to operate with the highest integrity and discretion.
- Critical thinking skills to exercise judgement and continuously looking for better and more effective ways of working.
- Collaborative and able to encourage creativity, generate new ideas for effective implementation of business solutions.
- Ability to think on his/her feet and to respond calmly and effectively in high-pressure situations or environment.
- Possess excellent communication and presentation skills as well as in planning and organisation.
- Ability to lead and guide in the design, development of multi-channel communications campaigns, and championing the use of innovative communications vehicles and practices.

**Role Specific Technical Competencies**
- Content development (Thought Leadership)
- Media Relations
- Stakeholder Management
- Critical Thinking
- Manage Ambiguity

**About Standard Chartered**
- We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.- Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we