Copywriter

2 weeks ago

Singapore TBWA SINGAPORE PTE LTD Full time

**Summary**: As a Copywriter, you will be responsible for work produced on behalf of our clients, as well as any work created for our company, as the need may arise. You are required to collaborate with other creative staff in order to ideate, produce and implement creative that solves our clients' business problems, briefs or goals. You are also expected to maintain our company's standards of creative excellence and, within reason, profitability.

RESPONSIBLITIES

**Ideation & Strategic Acumen**
- Understand strategy and consumer insights to sell/recommend ideas brave and effective ideas.
- Effectively work on briefs across industries.
- Proactive in bringing new ideas/concepts for the brands/clients they work with
- Constantly striving to deliver disruptive ideas
- Comfortable in communicating and presenting rationale for selling/recommending creative ideas to Creative Directors and Clients

**Execution / Production**
- Key role in execution/production of multiple projects from concept through to completion, working with both in-houseresources and third-party vendors
- Knowledgeable in production, printing, and digital media, and supervise on behalf of the company/clients when necessary.
- Understand strategy and consumer insights, building off these to develop ideas that delivers on clients' business objectives
- Passionate about craft, delivering work of the highest quality
- Deliver work for creative and effectiveness awards at local and international awards competitions

**Business Acumen**
- Display knowledge of the industry and client's business
- Curious about the business and how it works with an open mind and willingness to learn this side.

**People Management**
- Collaborate and support the creative process with the Creative Leads and other internal teams to deliver great work
- Key creative contact with integrated teams, engage the team to deliver the best output possible based on the brief.
- Manage and mentor Jr Creatives/interns

**Digital**
- Constantly up-skilling, proactively keeping up with trends in the creative arena including media formats and

knowledgable in incorporate them into creative work
- Up to date with popular culture/trends/technology/practices and know when to adopt/adapt these information

effectively to the work
- Capable of working across social and digital assets with good ability

JOB SPECIFICATIONS

**Knowledge required**

a. 3 - 6 years working experience as a creative.

b. Knowledgeable and understanding of the latest innovations, trends and developments in our industry.

A proven track record of previous success, as well as a determination to continue to succeed

**Skills required**

a. Commercial and creative minded

b. Excellent relationship management

c. Selling and pushing creative standards + delivery

d. Results oriented in business and creative output

Attributes

a. Commitment to TBWA - whatever it takes attitude

b. Team player who is able to work under pressure to deliver and adhere to tight deadlines

c. Pro-active, meticulous and efficiency

d. Ability to work independently

e. Reliability with positive attitude

f. Hungry for more - driving / striving

g. Exhilarated by change -pushing and thinking about what's next

h. Open to feedback and acts on it accordingly and quickly

i. Disruptive in their thinking and approach to problem solving

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