Digital Marketing Specialist

3 days ago

Singapore CORE CONCEPTS PTE. LTD. Full time

**About the Role**

We are seeking a **Digital Marketing Specialist**to drive the growth of our healthcare services across multiple business units. This role requires a versatile marketer who can combine **strategic thinking with hands-on execution**, providing both a high-level overview of campaigns and the ability to drill down into performance details.

**Key Responsibilities**

**Campaign Strategy & Execution**
- Plan, execute, and optimize digital marketing campaigns across Google Ads, Facebook, Instagram, TikTok, and Outbrain.
- Develop tailored strategies for multiple healthcare business units, each with unique audiences and services.
- Ensure all campaigns align with healthcare industry regulations and ethical marketing standards in Singapore.

**Analytics & Reporting**
- Monitor, analyze, and report on campaign performance, providing both high-level summaries for management and detailed insights for optimization.
- Use data-driven insights to recommend strategies that improve ROI, lead quality, and patient engagement.
- Manage conversion tracking, attribution models, and audience segmentation.

**Content & Creative Collaboration**
- Work closely with content creators, designers, and business unit leads to develop compelling ad creatives and messaging.
- A/B test visuals, copy, and targeting to continuously improve performance.

**Cross-Unit Support**
- Manage digital marketing activities across different healthcare verticals, adapting strategies to diverse service lines.
- Balance priorities between units while ensuring overall brand consistency.

**Requirements**:

- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 3-5 years of experience in **digital marketing, preferably in healthcare or professional services**.
- Proven track record in managing **Google Ads, Facebook Ads Manager, Instagram, TikTok Ads, and native advertising platforms (e.g., Outbrain)**.
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Excellent project management skills; able to juggle multiple campaigns across business units.
- Up-to-date knowledge of **digital trends, healthcare marketing compliance, and patient-centric communication**.
- **Strong communication and presentation skills—capable of providing both executive summaries and deep-dive analyses.**

**What We Offer**
- Opportunity to shape the digital presence of a leading healthcare group in Singapore.
- Exposure to multiple healthcare business units, each with distinct marketing challenges.
- A collaborative and supportive environment that values innovation and continuous learning.
- Competitive salary package with healthcare benefits.

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