Vp - Content Strategy

**_VP of Content Strategy _**

**_Your role _**

At Deriv, our mission is to make online trading accessible to anyone, anywhere. This requires transforming complex concepts into easy-to-understand content for traders around the globe — from first-time users to experts. Our goal is to become the world’s premier online broker offering the best trading experience.

As a VP of Content Strategy at Deriv, you will be responsible for creating and executing content strategies that engage and educate our customers, partners, and employees. You will lead a team of writers, editors, proofreaders, translators, and SEO specialists to produce high-quality content that drives traffic, leads, and revenue.

You are a strategic thinker and leader with a passion for content, storytelling, and creative problem-solving. You have a deep understanding of how content can drive customer acquisition and retention efforts, and you can align content strategies with business goals to ensure success.

You’ll work closely with cross-functional teams, including Product, Design, and Marketing, to ensure that content is an integral part of our customer journey.

**_Your challenges _**
- Lead a global team of in-house writers, editors, proofreaders, translators, and SEO specialists in creating and optimising consistent, meaningful content across our website and social media platforms to improve engagement.
- Align and collaborate with our graphic designers, motion designers, videographers, business intelligence analysts, and digital marketing specialists to execute your strategies.
- Set goals and KPIs for the Content team and allocate resources to deliver high-quality content in a fast-paced environment.
- Develop and execute content strategies that support business objectives, including customer acquisition and retention, brand awareness, and lead generation.
- Create a content production process that is efficient and scalable, meeting the needs of the business and our customers.
- Continuously monitor and analyse content performance and adjust strategies and tactics accordingly.

**_What you have _**
- 15+ years of working experience in content marketing
- University degree in communications, marketing, journalism, or a related field
- Comfortable with all reporting tools such as Google Analytics, Ahrefs, and SEMrush
- Deep understanding of SEO and organic search
- Experience in writing SEO-driven content
- Firm understanding of the marketing funnel, lead generation, and client retention
- Proven track record of managing a team on a global scale
- Experience in building a consistent brand voice and identity
- Excellent spoken and written English communication skills

**_What’s good to have _**
- Work experience in the fintech industry
- Experience with multi-site collaboration over different time zones
- **_What we’ll give you _**:

- Exciting work challenges
- Cooperative work environment
- Career advancement opportunities
- Market-based salary
- Annual performance bonus
- Health benefits
- Casual dress code
- Travel and internet allowances
- _Location: _**Singapore**

**_About us _**

Deriv Group is one of the largest brokers in the world, with over 1,200 team members and 20 global offices. In
a journey spanning more than 22 years, we have designed and implemented proprietary trading products and services, growing our markets to over 2.5 million customers worldwide. Our mission has remained the same throughout: to make trading accessible to anyone, anywhere. With us, you’ll experience the excitement of a fast
- paced, collaborative environment (see Deriv Careers and Deriv Life). We challenge ourselves every day to push the boundaries of what’s possible in the fintech industry.