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Marketing Operations Manager

2 weeks ago

Singapore REGASK PTE. LTD. Full time

In this role, you will benefit from the mentorship of highly skilled experts and you will be working in a fast-paced environment managing multiple projects at once, which involve stakeholders across the company.

**Key Responsibilities**:

- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying current and future needs.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Appraise important metrics that affect website traffic, service quotas, and target audience
- Identifies trends and insights, and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Identifies critical conversion points and drop off points and optimizes user funnels.

**HubSpot Management**:

- Administer workflows, automation, lead nurturing, segmentation, and reporting.
- Manage and optimize HubSpot and Salesforce integration for seamless data syncing.
- Customize HubSpot dashboards to track KPIs and campaign success.

**Lead Management**:

- Capture leads through forms, pop-ups, and CTAs; enrich profiles with detailed data.
- Oversee lead routing, assigning leads to sales reps, and ensure smooth CRM integration.
- Generate reports on lead activity, funnel progression, and campaign ROI.

**Marketing Operations & CRM**:

- Design and automate scalable marketing processes.
- Maintain data hygiene within HubSpot (deduplication, enrichment, segmentation).
- Align marketing and sales strategies for a smooth handoff between teams.
- Integrate HubSpot with tools like Salesforce, Calendly, Monday.

**Campaign Execution & Analysis**:

- Assist in campaign planning, execution, and optimization across channels.
- Conduct A/B tests and analyze results for improved performance and ROI.

**Reporting & Analytics**:

- Generate reports on key marketing metrics (traffic, leads, conversions).
- Use HubSpot tools to deliver insights for campaign and lead generation optimization.

**Collaboration & Communication**:

- Collaborate with sales, content, and design teams for campaign consistency.
- Act as the point of contact for HubSpot-related inquiries and best practices.
- Stay updated on HubSpot features and marketing trends.

**Requirements**:

- Bachelor's degree in marketing, business administration, or a related field.
- 3-5 years of experience in a marketing operations or digital marketing role, with a strong emphasis on HubSpot.
- **HubSpot certification(s) **(e.g., Inbound Marketing, HubSpot Marketing Software) are highly preferred.
- Experience with **marketing automation **, **CRM management **, and **data analysis **.
- Proficiency in setting up HubSpot workflows, campaigns, and reports.
- Excellent analytical skills, with the ability to analyze data and make data-driven decisions who enjoy a fast paced entrepreneurial environment.
- Ability to work well with a multi-cultural global team
- Willingness to work in a global, multi-time zone company environment
- Prefer working in a collaborative, cross-team capacity. This role requires to work across functions and departments to bring the product to life. At the centre of the entire organization, constantly interacting with teammates and prospects.
- Ability to work independently and as part of a team.
- Self starter with high level of autonomy

How to Apply:
If you are excited about this opportunity and believe you have the skills and qualifications to excel as our Marketing Operations Manager, please submit your resume for consideration.