Product Specialist

**Position Summary**

In this role, you will be reporting directly to and work closely with Vice President, Sales & Marketing, SEA, to develop and implement marketing strategies, programs and plans to meet and exceed financial objectives. You will manage overall product marketing of Biosensors portfolio products and 3rd party products within assigned territory, ensuring key marketing support is provided at country level. Support Vice President, Sales & Marketing, SEA, to monitor the sales performance of the distributors / sub-dealers, create new accounts, evaluate the effectiveness of the channel and give recommendations on improvement.

**Position Responsibilities**
- Support Vice President, Sales & Marketing, SEA, in the management and monitoring of sales performance of distributors / sub-dealers.
- Evaluate and improve existing distribution network competence in accordance to current and future market conditions, create new accounts.
- Develop go-to-market plans for new products (business models, pricing strategies, promotions, placement), actively manage Product Life Cycle, Conduct Pre-Launch Clinical / Product Evaluations, Launch planning including competitor analysis and pricing review.
- Demand and sales forecasting for new products.
- Provide Sales Force with internal training (on products and usage of collaterals). Developing Customer and Sales Incentives / promotion program, identify the need for physician education activity, organising and managing courses.
- Prepare in-country product exit plans where necessary.
- Work with Vice President, Sales & Marketing, SEA to manage major hospital tender / National tenders, implementation and management of data usage analysis and strategy plan to win major hospital tender / National tenders continuously.
- Develop marketing collaterals for sales teams.
- Gathering market research, trends and competitive intelligence and analysis of external market to better understand customer’s needs.
- Development of and interaction with KOLs to explore new business opportunities. Be the champion for products and techniques within the assigned clinical areas or product platforms.
- Assist in implementation and management of regional revenue and profit. Propose solutions to the Regional Team Leader on major issues. Implement approved solutions and program in country and assist with regional and global implementation when required.
- Contribute to the successful launch of new techniques and products by assisting the Sales / Country Managers with country specific launch tasks and activities.
- Efficiently manages all resources including samples, accounts, computer hardware / software and all company assets.
- Ensures all agreements with stakeholders (e,g consultancy agreement, LG-02) are properly managed and archived in accordance to legal compliance.
- Take on new territories or shift territories when required to do so.

**Experiences, Knowledge, Skills and Abilities**
- Degree in Science, Biotechnology or any other related disciplines.
- Minimum of 5 years commercial experience in medical device company, at least 2 years in marketing.
- Experience in Vietnam market is a must and other Emerging markets in Asean is preferred.
- Knowledge in local product launch of medical device products to the medical community.
- Proven ability to deliver key messaging on a product and clinical basis to internal and external stakeholders.
- Understanding of clinical data and its interpretation to present to internal and external stakeholders.
- Adaptable, strong English verbal and written skills, customers oriented, critical thinker and decision maker.
- Highly organized and effective Project Manager.