Growth Marketing Strategy

2 weeks ago

Singapore TikTok Full time

Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.
- Drive the growth of international products with effective advertising and achieve product DAU and ROI goals.
- Cooperate with various advertising channels, such as GG/FB/AdNetworks to tap into channel capabilities and improve advertising efficiency.
- Explore growth methods such as user install/retention/recall/multi-platform/traffic flow to create comprehensive growth opportunities for each business.
- From the perspective of UG's mid-platform, cooperate with Paid ads/R&D/Data teams to empower growth of the entire business line.

**Qualifications**:

- Bachelor's degree or above, 3-6 years of work experience in tech industry with data/product/operations, and/or advertising experience.
- Bachelor's degree or above, 3-6 years of work experience in tech industry with data/product/operations, and/or advertising experience.
- Familiar with ad platforms such as Google, Facebook, AdNetwork, etc., have in-depth understanding of App and Web ad data acquisition and attribution methods, can strategize growth plans based on attribution and value acquisition for products in different growth stages.
- Understand channel functions and capabilities, plan and execute test experiments in cooperation with mid-platform Product/R&D/Data team, proven ability to verify and optimize ad efficiency, have deep understanding of multi-touch attribution, cannibalization optimization, and marginal revenue, etc.
- Sensitive to data with strong analytical skills; maintains curiosity and self-motivation, excellent communication skills, ability to cope with work pressure, have top-level awareness, and ability to pinpoint and overcome challenges.
- Business proficiency in English.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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