Ant Group Head of Marketing Worldfirst
2 weeks ago
WorldFirst is an innovative global payment platform, helping businesses and people prosper by making the movement of money around the world faster, easier, safer and cheaper. Dedicated to driving pioneering technology, our growth is driven by our product development and international expansion, enabling us to power the next generation of global businesses. What You’ll Do: - Build, lead and motivate a strong team of marketing professionals covering all the main marketing disciplines with a specific understanding of digital marketing, partnership marketing, events/sponsorships, CRM, and customer communications - Effectively co-ordinate all marketing activity across the APAC region, which includes SEA and ANZ, through a team operating in a matrix structure - Work closely with all other functions and be a team player, ensuring that the same marketing message/proposition be established both internally and externally - Own and drive all marketing activities to increase new customer acquisition, revenue and strength of the WorldFirst brand in the region. These activities include: - Advertising and media - Digital (PPC, SEO, Social, Ad Networks, KOL, etc.) - CRM (Eloqua, Salesforce) - Partnerships - Sponsorships and Events - Research and Competitor Benchmarking - Work in conjunction with the Global Marketing Leadership team to lead the localization of the marketing strategy - Define a robust CRM strategy and drive growth in the active client base through customer retention, increasing transaction frequency and value acquisition - Ensure data and insights underpin the Marketing strategy, execution and growth plans - Own the Marketing budget and operational management - Drive local commercially focused PR, social media activities and manage third party agency relationships - Drive and grow customer /partnership acquisition, through online and offline channels leveraging both in-house as well as third party/agency resources. - Set measurable KPIs for all activities and initiatives being undertaken and demonstrate channel/campaign ROI through attribution modelling - Define and establish the Customer Loyalty mechanisM/Framework to drive customer engagement, loyalty and satisfaction - Work in conjunction with the Global Marketing teams and Head office teams in China to effectively define and communicate the marketing strategy as it pertains to the APAC region for all relevant KPIs including but not limited to: - New customer acquisition and related acquisition costs - Overall marketing budget and the return on any spend - Revenue - Customer experience and VOC - Research and insights
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Key Account Manager
3 weeks ago
Singapore WorldFirst Full timeOverview WorldFirst is a subsidiary of Ant International, a global digital payment and financial services leader. Through the World Account, WorldFirst is meeting the needs of SMEs engaged in international trade or business, both online via marketplaces or websites, as well as offline to support importers and exporters. This includes global collection...
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Ant Group Digital Marketing Manager Worldfirst
2 weeks ago
Singapore Alibaba Full time10+ years of B2B Digital, including Performance Marketing, in the Fintech/payments sector or other sectors with a hands-on execution focus - Proven knowledge of digital marketing channels and best practice and track record scaling new customer acquisition where continuity or subscription products were sold - Advanced user of Google Analytics, Google AdWords,...
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Singapore Ant Group Full timeAnt Group - Legal Counsel - ABAC, Regulatory Compliance, Government Enforcement DefenseResponsibilities:Handle ABAC compliance matters, export control and sanctions, government enforcement defense, cross-border commercial disputes, and internal/external investigations.Advise the business on anti-corruption and anti-bribery (ABAC) as well as other regulatory...
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Singapore Ant Group Full timeAnt Group - Legal Counsel - ABAC, Regulatory Compliance, Government Enforcement Defense Responsibilities: Handle ABAC compliance matters, export control and sanctions, government enforcement defense, cross-border commercial disputes, and internal/external investigations. Advise the business on anti-corruption and anti-bribery (ABAC) as well as other...
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