Marketing and PR Lead: Emerging Markets

1 week ago

Singapore CPA AUSTRALIA LTD Full time

**About the role**:
**Your Day to Day duties**:

- Lead the localization and adaptation of the global brand strategy for assigned markets
- Provide clear market brand entry and GTM plan direction across different levels of stakeholder
- Support the PR and Media team with establishment of brand reputation within the market
- Work with the Marketing Delivery team based in Australia to ensure global campaigns are optimized for assigned markets.
- Conceptualize and develop targeted marketing campaigns to drive participation in CPA Australia’s major events and CPD (Continuing Professional Development) Programs in the assigned markets for members and industry stakeholders.
- Conduct market competitor reviews to gauge CPA Australia brand and marketing effectiveness
- Develop a regional market communication strategy to position CPA Australia as a designation of choice in collaboration with the PR & Earned Media Team
- Identify key stakeholders, such as government, regulatory bodies, media, key members and general public and develop and maintain productive relationships

**About You**:

- Significant experience in brand management and PR that supports go to market strategy and implementation for successful market penetration.
- You have previously developed regional marketing and communication strategies in emerging markets the likes of MENA, South and Southeast Asia to drive business outcomes including growth KPIs.
- Ability to think strategically and communicate confidently across various marketing channels. Ability to adapt communication style based on audience and platform needs
- Strong experience working with internal and external stakeholders, organizations, industry bodies and government agencies to drive brand trust and awareness. Demonstrated confidence working with senior stakeholders

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