Marketing Director, India and Emerging Asia

Marketing Director, India and Emerging Asia
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Marketing Director, India and Emerging Asia
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the LEGO Group
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Hiring Great Talent Across APAC @ The LEGO Group
Job Description
Are you a marketing leader who loves to influence business approaches with cultural insight? Do you enjoy building a brand & portfolio strategy in upcoming markets and inspiring consumers?
We are looking for a strategic leader to join the LEGO Group in its exciting journey in India and the Emerging Asia Markets. The mandate of BU IEA is to build the awareness and penetration of The LEGO Brand through its Active Consumer Base and reaching audiences far and wide in our markets.
Responsibilities
Lead the team to develop BU India & Emerging Asia’s go-to-market brand & portfolio strategy, and the local communication strategy / execution plans for all themes/campaigns across all audiences while ensuring a balanced approach across all retailer channels.
Drive efficiency and effectiveness in the execution of local marketing plans and media performance, helping to drive the marketing innovation agenda with a test & learn focus, aligning strongly with digital and trade.
Inspire change and put the consumer/shopper voice at the heart of decision making and develop GTM strategies underpinned by market insights.
Foster strong internal relationships with related partners to champion global direction and share/adopt best methodology.
Role model The LEGO Group’s Marketing approach (OESP) to planning and tracking performance with the team; optimize processes to ensure efficiency.
Lead & optimize agency relationships as well as strong partnerships with IP partners developing and completing joint business plans.
Translate global insights and campaigns into local insights and campaigns with strong knowledge of markets India, Indonesia, Thailand, Philippines and Vietnam.
Business leadership
Full accountability for all franchises, responsible for the brand team’s budget management, ensuring a flexible and agile approach to full year spend based on in-year traction.
Represent the brand and franchises at BU IEA business planning & traction meetings – providing insight and corrective actions.
Collaborate with local BU Team, Sales and Operations to drive the overall brand and business strategy and take fast decisions on critical topics.
Play key business leadership role as a member of BU leadership team.
People leadership
Embed and sustain a workplace culture in the respective team (LEGO Brand Framework, Leadership Playground, D&I and Wellbeing).
Support individual development through HR processes, IDPs, training, and ongoing coaching.
Role-model integrated marketing ways of working with Trade, Digital, Public Relations, Marketing Planning & Effectiveness teams.
What you’ll do
This role will be part of the Markets & Channels APAC Market Group team, supporting markets and channels across APAC to deliver LEGO Group’s vision and long-term results. Specifically, this role will be in the India & Emerging Asia markets business unit team.
Qualifications
Strategic marketing background with track records of strong business performance related to Indian and Southeast Asian consumer/shopper insights.
Ability to balance global solutions with local innovation and tailoring for the local market audience.
Creative approach backed by data insights and a track record of developing innovative, impactful marketing solutions.
Strong team leadership and the ability to inspire teams.
Digital native with experience in on-line and off-line consumer marketing and building strong brands.
Experience in PR and amplifying brands through partnerships and external opportunities.
Ideally, experience with a major brand or in FMCG or similar consumer-focused fast-paced marketing environments.
What’s in it for you?
Family Care Leave – enhanced paid leave options.
Insurances – life and disability coverage.
Wellbeing – resources and benefits to nurture physical and mental wellbeing, plus community building.
Colleague Discount – generous discount from day 1.
Bonus – eligible for performance-based bonus.
Workplace – hybrid policy with approx. 3 days per week in the office; location and eligibility discussed during recruitment.
The LEGO Group is committed to equal employment opportunity and equal pay and welcomes applicants from all backgrounds. The company is also committed to Children’s Rights and Child Wellbeing; candidates with high engagement with children may be required to undergo Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights. Just imagine building your dream career. Then make it real. Join the LEGO team today.
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