Events & Community Engagement Specialist

**About Oatbedient**:
Born from a simple idea to create delicious, no-nonsense products that we'd gladly feed our own families, we create oat-centric plant-based products that are better for you. At Oatbedient, we believe in making it easier for everyone to make healthy choices without sacrificing on taste. Our oat milk beverages are created to be enjoyed with ease, crafted under a strict "No Fillers, No Junk" philosophy and clean labelling to ensure they're free from unnecessary and harmful nasties. It is this commitment to thoughtfulness and quality that defines who we are: a company dedicated to helping every you and me live a better, tastier and healthier lifestyle. Because we believe that life can be _Simply ABCDelish**Role Snapshot**:
We’re on the lookout for an Events & Community Engagement Specialist to bring our consumer outreach and brand initiatives to life. This multifaceted role combines event management, community building, and social media expertise to create meaningful connections with our target audience and elevate our brand presence in Singapore. We are looking for a dynamic and passionate individual to manage exciting on-ground campaigns, building strong community connections, and turning ideas into real, meaningful moments. You’ll play a key part in driving awareness, engagement, and brand love through events, partnerships, sponsorships, and social-led initiatives. If you're a hands-on go-getter who lives for impact, creativity, and building great vibes—this role is for you.

**Key Responsibilities**:
1) Events Management
- Plan, coordinate and execute events, roadshows, retail activations, pop-ups and experiential campaigns that promote the Oatbedient brand, reach new consumers and keep existing consumers engaged.
- Take ownership of end-to-end event management - from conception, planning and budgeting, vendors liaison, design and marketing promotion, manpower and logistics management, onsite operation, reporting and analysis.
- Work with the marketing and design teams to develop brand and marketing materials to enhance brand communication & visibility during executions.
- Liaise with event venues, trade retailers and activation agencies to ensure seamless event delivery. retailers, event venues and activation agencies. Recruit, train and oversee promoters to ensure high quality consumer interaction and accurate brand representation.
- Collaborate with the brand, marketing and sales teams to roll out campaigns and lead execution of on-ground community activations and instore activities.
- Ensure events are on-brand and meets event KPIs (sampling, conversions, leads, sales, awareness, etc).

2) Community Engagement
- Support the brand’s partnerships, collaborations and joint activations with like-minded brands, influencers, and community partners to enhance the reach and impact through our events and activations.
- Utilize event-driven content to nurture and grow our community, driving participation and engagement of our events.
- Help grow Oatbedient’s presence through local partnerships, joint activations, and community-led events.
- Identify, review and evaluate suitable sponsorship opportunities that align with our brand positioning and audience.
- Plan and execute our involvement in sponsored events and initiatives—sampling, booth activations, etc.
- Coordinate with organisers, handle logistics, and ensure agreed sponsorship deliverables are fulfilled.
- Ensure visibility, engagement and brand impact through effective sponsorship planning and execution.

3) Social Media Management for Events and Activations
- Work with the social media team or agency to plan and execute campaigns around events and activations, including developing publicity materials and social content to promote events, roadshows and activations, that are aligned with the brand’s social media strategy.
- Support ideation, briefing and content creation for event-focused posts, stories, behind-the-scenes updates and live engagement. Ensure event content is captured and repurposed into high-quality social assets for brand storytelling.
- Bonus if you are able to independently plan or create engaging social content around the events and activations.

4) Cross Functional Support
- Provide support to brand, marketing and sales teams for adhoc onground campaigns, launches and instore trade activities, when required.

**What You Bring**:

- Experience or passionate individuals with a keen interest in events management and community engagement, with a desire to make a meaningful impact are welcome. Familiarity in a consumer, FMCG or lifestyle brand environment will be a plus.
- Start-up mindset that includes being adaptable, agile, enthusiastic, ready to hustle with a never-say-die-attitude.
- Strong organizational abilities, capable of juggling multiple projects independently.
- Excellent problem-solving skills and resourceful in overcoming challenges.
- Meticulous and detailed-oriented, with a proactive attitude that th