Salesforce Marketing Cloud Developer

5 days ago

Singapore ONE NORTH AI PTE. LTD. Full time

One North, a Singapore based Technology Services firm is currently hiring **SFMC Developer (Salesforce Marketing Cloud Specialist)**profile with Data Cloud & Marketing cloud intelligence knowledge.

**Job Summary**

**Key Responsibilities**
- Implement A/B testing, personalization, and dynamic content strategies.
- Integrate **Salesforce Marketing Cloud**with Salesforce CRM and third-party platforms.
- Collaborate with stakeholders to gather campaign requirements and deliver optimal marketing solutions.
- Monitor and optimize campaign performance using analytics and reporting tools.
- Leverage Einstein features (Send Time Optimization, Engagement Scoring, etc.) to enhance campaign efficiency.
- Implement and manage customer journeys and automated workflows.
- Create dynamic content blocks, AMP script personalization, and triggered sends.
- Use Automation Studio and SQL for data segmentation and scheduling.
- Ensure compliance with data privacy laws (GDPR, CAN-SPAM).
- Integrate and manage data sources within **Salesforce Intelligence**(Datorama).
- Build and maintain real-time marketing dashboards and performance reports.
- Develop custom widgets, harmonization logics, and calculated metrics.
- Provide insights and recommendations based on campaign data trends.
- Ensure data accuracy and troubleshoot ingestion or mapping issues.
- Collaborate with marketing, sales, and IT teams.
- **equired Skills**:

- Hands-on experience with **Salesforce Data Cloud (Customer Data Platform).**:

- Strong understanding of data ingestion, unification, and segmentation processes.
- Experience with data modelling, ETL processes, and identity resolution.
- Familiarity with Salesforce ecosystem including Marketing Cloud, Sales Cloud, and Service Cloud.
- Strong analytical skills and understanding of data privacy regulations.
- Proven experience in Salesforce Marketing Cloud tools and modules.
- Understanding of customer segmentation, data extensions, and contact management.
- Experience with Journey Builder and marketing automation best practices.
- Working knowledge of **JavaScript, SQL**, and calculated fields in Datorama.

**Required Skills**:

- Hands-on experience with **Salesforce Data Cloud (Customer Data Platform).**:

- Strong understanding of data ingestion, unification, and segmentation processes.
- Experience with data modelling, ETL processes, and identity resolution.
- Familiarity with Salesforce ecosystem including Marketing Cloud, Sales Cloud, and Service Cloud.
- Strong analytical skills and understanding of data privacy regulations.
- Proven experience in Salesforce Marketing Cloud tools and modules.
- Understanding of customer segmentation, data extensions, and contact management.
- Experience with Journey Builder and marketing automation best practices.
- Working knowledge of **JavaScript, SQL**, and calculated fields in Datorama.

**Preferred Skills**
- Certifications in one or more of Salesforce Marketing Cloud (SFMC), Data Cloud, and Marketing Cloud Intelligence are preferred.

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