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Digital Marketing Specialist

2 weeks ago

Tampines, Singapore Woosa Sleep Full time

**Who are we**:
We're a local DTC mattress brand disrupting an age-old industry riddled with excessive prices and unpleasant experiences.

Since 2017, we've changed the way people shop for mattresses, and we're now changing the way people think about sleep. From our mattresses to pillows to our revolutionary bed bases, we focus on delivering high quality sleep products aimed at transforming everyone's nights for the better.

We’re looking for an individual who understands what it takes to drive consumers to make that first click. Our new digital marketing specialist must possess hands on experience in paid ads and ad optimization across all digital platforms, and an expert in the world of Google Marketing.

**Key Responsibilities**:

- To execute the brand’s local and regional digital marketing efforts across all platforms, with a focus on SEO, SEM and cross platform digital ad management
- Lead and collaborate with external digital marketing agencies to ensure brand consistency and align marketing communication objectives
- Possess the technical knowledge to conceptualize and implement Google SEO, SEM, Google display and Shopping ad buying strategies
- Conceptualize and execute ad buying and remarketing strategies for social media platforms Facebook/Instagram/Tiktok/Youtube
- To stay informed on target consumer behavior and are constantly updated on emerging digital tools and platforms
- Implement and measure digital marketing performance metrics using marketing and performance tracking tools
- Collaborate with in-house and external marketing and creative teams to produce implement and optimize marketing assets and visuals
- Managing ad buying budget and execute budget strategy
- Maintaining and regularly updating website and improve overall website UX
- Develop and maintain e-commerce platform business on Shopee/Lazada/Amazon

**What we’re looking for**:

- A relevant degree in business / IT
- Minimum 3 years experience in brand digital marketing or prior experience in digital marketing agency
- Possesses a good track record in enhancing organic search results by successfully implementing SEO and SEM tactics.
- Exhibits proficiency in SEO tools (SEMrush/Ahrefs etc) and has a deep understanding of SEO mechanics
- Has a track record of ad buying performance and ad optimization across all social media platforms
- A strong understanding of Shopify and its relevant tools
- Strong ability to communicate and visualize ideas and strategies
- Disciplined individual who is self-motivated and able to work autonomously

**Good to have**:

- Knowledge in programming (HTML, CSS, JAVASCRIPT, RUBY etc) is a bonus
- Keen interest in marketing home and living/furniture products or DTC brands
- Good copywriting skills

**What we offer**:

- A flat hierarchy, role and deliverable based organization
- High flexibility and a low-stress, well-balanced environment
- Young, entrepreneurial culture where everyone's ideas are heard and contributions are seen
- Flexible hybrid work from home arrangements

**Salary**: $3,200.00 - $4,700.00 per month

**Benefits**:

- Additional leave
- Flexible schedule
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- 13th month salary
- Performance bonus
- Yearly bonus

Work Location: In person