Manager, Regional Communications

2 weeks ago

Singapore BASF South East Asia Pte. Ltd. Full time

**Objectives**
- Develop digital/market/external communication strategies and plans to engage relevant stakeholders and accelerate business growth.
- Implement and support employee communication for the business management unit TPU
- Support communication plans for the Operations community

**Responsibilities**

Be the competence centre for branding and strategic marketing communications and mentor the communications team within the business management unit TPU on these topics:

- Work in close collaboration with Vice President and Regional Marketing team to proactively understand the strategic needs of the Business, and how digital marketing can contribute to business growth.
- Formulate and execute all communication activities for the business management unit TPU in Asia Pacific. Develop strategic marketing communications plans for the Unit.
- Provide communications consultancy services on communications to all countries in Asia-Pacific.
- Implementation of global and regional online communications activities, including global/regional/country internet, content development for global/regional websites, design digital marketing campaigns and social media programs, etc.
- Coordinate with Communications team members, agency partners and other departments to execute various projects, including the industry’s leading trade fair, developing marketing literature, event modular concept, internal communications, media relations, etc.
- Support digital marketing activities such as Search Engine Optimization and Search Engine Marketing, etc.

**Requirements**:

- Bachelor's degree in Communications, Media, Marketing or Business
- Minimum 8 years of experience in digital marketing, branding and marketing communications. MNC work experience is preferred.
- Excellent working knowledge of basic computer programs (i.e., Microsoft 365 like Word, PowerPoint, Teams), experienced in preparing presentations, event moderation and preferably video/photo editing skills.
- Excellent writing and storytelling skills.
- Strong business sense - ability to understand business needs and derive communications strategy
- Excellent creativity, conceptual and organizational skills
- Team player with excellent written and verbal communications
- Ability to effectively work under tight deadlines and manage projects independently
- Adaptable and willing to learn, self-motivated and possesses a “can do” attitude

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