Marketing Manager Vietnam

Marketing- Consumer Marketing- The core responsibilities as Marketing Manager involve driving the planning and execution of marketing efforts within the region. The role will deliver campaigns in line with global brand guidelines and the local marketing strategy. Working closely with the regional marketing team and cross-functional stakeholders, you will conceive, implement and analyse tactical and localised initiatives to grow Spotify across your region, as well as being the go-to representative for all marketing activities across the region.

Location
- Singapore

Job type
- Permanent
- Reporting to the SEA Marketing Lead, your mission will be to drive brand awareness and consideration in the market whilst facilitating increased user penetration locally. Experience in interpreting consumer trends, audience and data insights and translating them into meaningful marketing campaigns is essential, as is the ability to translate highly strategic marketing bets into regional tactical executions.

What You'll Do
- Plan, execute and optimise marketing campaigns and initiatives in collaboration with external creative agencies, media agencies and internal partners.
- Ensure all marketing activity feels local, personal and deliver significant measurable growth.
- Work closely with the marketing and cross-functional teams in developing the Vietnam consumer marketing strategy ensuring all regional activity is linked directly to brand and user growth targets across both acquisition and retention.
- Partner with the Music and Studios teams to develop content campaigns that are impactful for our industry partners and creators.
- Lead, plan and optimize the local budget for the region to ensure marketing activities executed are consistently ROI-optimized.
- Identify primary target audiences and deliver outstanding consumer-facing campaigns.
- Work with cross-functional teams to drive local market bets that positively impact both brand metrics and business targets in key territories.
- Collaborate with global teams, including growth/performance marketing, to drive all facets of the consumer funnel.

Who You Are
- Proficiency in Vietnam and English
- An expert marketer with at least 8 years of working experience in consumer marketing, brand management and/or country marketing.
- You speak and write proficiently in Tagalog and English.
- Passionate about music, podcasting and the digital audio landscape with comprehensive knowledge of local competitors as well as key music scenes, genres and artists.
- Expertise in media planning, creative development, content marketing, performance marketing, partnerships and experiential.
- Possess good relationships within the marketing, agency and technology space.
- Shown experience in tailoring global brands to local, domestic audiences or vice versa.
- Exhibit a proactive, collaborative demeanour, with a passion for the Spotify brand and able to empower and encourage the wider team.
- Have creative and strong analytical thinking, a confident communicator, allowing you to work cross-functionally and autonomously with multiple partners in many time zones.
- Excellent communication skills both verbal and written to continuously provide and receive constructive, meaningful feedback cross-functionally.

Where You'll Be
- This role is based in our Singapore office

Our global benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - fully paid - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
- Spotify On Tour, join your colleagues on trips to industry festivals and events.

Learn about life at Spotify
- Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.