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Field Channel Marketing Manager
2 weeks ago
Reporting To: Group VP Marketing
**Up to 40% travel when travel resumes**
**About Our Client**
Our client is an international provider of cutting-edge and extensive DDI (DNS, DHCP, IP Address Management) products. In addition, our client offers enterprises and service providers a distinctive appliance-based solution to intelligently streamline and automate design, deployment and management of the critical DDI infrastructure.
**About The Role**
Our client is hiring a Field and Channel Marketing Manager to be responsible for planning, organizing and executing field and channel marketing programs to generate new business, drive cross-sell/upsell opportunities, increase brand awareness and improve client retention in the US region.
As a Field and Channel Marketing Manager, you will be a marketer driving business acquisition, demand generation, partner programs, and user programs for the Corporate segment. You will build a marketing strategy aligned to our Go-To-Market and sales priorities. You will create and execute scalable demand generation programs to build an engaged customer base.
In this role, you will develop and execute creative engaging events that both enable and build a pipeline. The position requires a blend of strong marketing execution capabilities along with an ability to build and manage relationships with both internal and external (partner) marketing, sales, and executive teams. This position reports to the VP of Marketing.
**Responsibilities**:
The Field and Channel Marketing Manager will identify and generate awareness and demand by using a variety of marketing vehicles and tactics.
Create annual and quarterly plans with very tight project management and collaboration across teams to drive clear accountability and a result-driven mindset.
Track record of implementing effective and creative marketing campaigns that generate new leads, and opportunities and accelerate pipeline.
Experience in tracking ROI and analyzing marketing events, programs and metrics. Must be competent in reporting results and trends to sales and marketing leaders.
Work closely with sales teams to craft account-level marketing plans for top strategic accounts
Identify and enable partner marketing strategies and programs that advance channel and marketing objectives and deliver significant ROI.
Continually experiment and introduce new approaches to channel marketing that engage partners and their customers with scalable, repeatable marketing programs.
Work closely across the global sales team to identify and track goals around MQL development, sales opportunities, and conversion.
Manage budget and prioritize areas of expenditure based on marketing objectives and sales needs.
Monitor and track field marketing expenses within the annual budget.
Qualifications:
8+ years of experience in Enterprise Technology Solutions industry managing field and/or channel activities with particular expertise in both in-person and virtual events
A passion for innovation and creativity, and an innate ability to think outside of the box.
Ability to work collaboratively across business units with an emphasis on supporting Regional Sales Leaders in North America.
Ability to thrive in a fast-paced, collaborative, creative, results-driven environment.
Strong interpersonal and communications skills.
Dedication and accountability to achieving results and a desire for continued success.
A positive attitude, friendly outgoing demeanor, and willingness to take a few risks.
Licensed by the Ministry of Manpower
EA License #: 15C7529
Registration VM #: R21102081
