International Marketing Support Specialist

2 weeks ago


Singapore KnowBe4 Full time

**About KnowBe4**

KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, is used by tens of thousands of organizations around the globe. KnowBe4 enables organizations to manage the ongoing problem of social engineering by helping them train employees to make smarter security decisions, every day.

Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row We have been certified as a "Great Place To Work" in 8 countries, plus we've earned numerous other prestigious awards, including Glassdoor's Best Places To Work.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to private parties at theme parks, there is always something exciting happening at KnowBe4.

The International Marketing Support Specialist is responsible for general marketing support for the KnowBe4 brand in the EMEA region.

**Responsibilities**:

- Work collaboratively with appropriate team members to support marketing campaigns that align to KB4 HQ messaging and strategies in the UK&I and ROMEA.
- Coordinate with the regional marketing managers to optimise the design, content, layout, customer segmentation and messaging strategies for direct marketing communications
- Employ best practices as it relates to database concepts such as "A list" segmentation and suppression lists
- Help track outcomes of campaigns, website traffic and conversion activities
- Help measure campaign results and optimise the lead nurture tracks to increase conversion traffic
- Support the set up and tracking of lead generation campaigns
- Measure and optimise our lead generation marketing using vendor specific dashboards, CRM and marketing analytics reports
- Help to support needed localisation of website/microsites
- Liaise with the US office to create shareable content appropriate for specific networks and social media to spread our brand, content, and links
- Work with channel sales and marketing to support creation of effective, sustainable, scalable and measurable channel marketing programs
- Support event selection and management and collaborate with other marketing teams to ensure consistency in messaging, event attendance and best practice
- Assist with management of the marketing budget by submitting procurement requests and tracking expenses

**Requirements**:

- CIM Certification/Diploma (not essential but an asset)
- Competence in using digital marketing tools
- A willingness to learn new methods and technology
- 3 years in marketing experience
- Experience working in the IT security industry
- Experience with channel/partner marketing
- Strong background in lead generation/demand generation
- Budget management
- Experience with Gmail and Google Docs
- Infectious positive, can-do attitude
- Strong verbal and written communications
- Excellent time management and organization skills

**Our Fantastic Benefits**
- Note: An applicant assessment and background check may be part of your hiring procedure._

No recruitment agencies, please.



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