Travel Agency Marketing Manager

1 day ago


Singapore SKYLINE TRAVEL AND CONSULTING PTE. LTD. Full time

Responsibilities and work content of travel agency marketing manager

I. Job responsibilities:
Market strategy formulation

Formulate the overall marketing strategy and promotion plan of the travel agency to enhance brand awareness and market share.

Market research and analysis

Responsible for research on market dynamics, competitors, customer needs, etc., and provide strategic analysis and decision-making support.

Brand promotion and public relations management

Coordinate brand promotion activities, advertising, online and offline promotion, enhance brand image and influence; maintain relationships with media and partners.

Marketing activity planning and execution

Organize and plan promotion activities for travel routes, holiday marketing plans, theme tourism promotions, etc., to increase customer conversion rate.

Customer development and maintenance

Expand corporate customers and B-end cooperation resources, such as colleges and universities, enterprises, institutions, associations, etc., develop group customer channels; maintain customer relationships, and improve customer loyalty and repurchase rate.

Channel management and expansion

Manage existing sales channels, expand new channels (such as OTA, social media, Xiaohongshu, tiktok, etc.), and ensure product exposure and conversion on major platforms.

Team management and training

Lead the marketing team to achieve business goals, formulate training plans, and improve the team's professional capabilities and execution.

Data analysis and reporting

Analyze various market activity data and sales data, and submit market analysis reports and improvement suggestions regularly



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