Marketing Business Partner

4 days ago


Singapore Marsh Full time

**Marketing Business Partner**

**What can you expect?**

The Marketing and Communications team at Marsh are looking for an Assistant Vice President of Marketing to join the team. The role will be a business partner to a key division (Marsh Advisory comprised of Consulting Solutions, Analytics Solutions, and Claims Solutions) of our business and support growth, awareness and engagement through the delivery of strategic and integrated marketing campaigns. You will have great written and verbal communication skills, be experienced in developing content that is audience-centric and helps to deliver business results, plus take initiative to craft messages that drive action, using a variety of resources at your disposal. You will also have experience in website and digital content optimisation and a broad spectrum of online and offline marketing engagement channels.

**We will count on you to**:
Integrated, end-to-end campaign management, from concept to execution of integrated campaigns, including:

- Creation and delivery of the strategy grounded in audience insights and with clear, measurable objectives.
- Development of the integrated campaign framework (top, mid and bottom funnel) in consultation with internal stakeholders.
- Construction of an integrated campaign plan with actions, timings, dependencies and owners to ensure project tracking and team accountabilities.
- Management of campaign execution including ensuring team members and critical stakeholders are delivering on-time and to a quality standard.
- Building in real-time analytics to be regularly reviewed and, if required, making campaign adjustments to maximise campaign return.
- Keeping project stakeholders engaged and involved pre-, during and post-campaign.

Marketing and Communications Business Partner to the Marsh Advisory team
- Aligning marketing plans to business strategy and deliver measurable business impact.
- Key contact for Marsh Advisory leadership group.

Develop content to communicate the business proposition across multiple audience groups
- Identifying content requirements across key audience groups using content framework.
- Developing relevant content with the editorial team in line with the defined strategy and project plan, and regularly assessing content effectiveness with a view to optimisation where and when appropriate.
- Helping facilitate business, legal and brand approval for content.
- Working collaboratively with other members of the marketing and communications team where you need business information, production and design support or other services.

Ad-hoc marketing activity in support of specific solutions in-line with key dates and/or periods in the marketing and business calendar.

**What you need to have**:

- You have a degree in marketing, communications, journalism or business / commerce with a major in one of these areas.
- You will have a minimum 5 - 8 years in B2B marketing roles in large consultancy firms.
- You have strong stakeholder engagement skills with the ability to manage multiple stakeholders including senior stakeholders with confidence and professionalism.
- You are a multi-channel marketer with great writing and digital marketing ability.
- You will be proficient in Microsoft Office (PowerPoint, Word, Excel) plus be comfortable using different marketing or communication platforms (Google Analytics, CRM like Pardot, SalesForce, Qualtrics, Zoom, WebEx, Cvent).
- Ideally you have experience working with (or in) the insurance industry or a financial services organisation.
- You always develop content with the audience in mind, and are able to make complex technical information easy to understand for a broad audience.
- You can manage your time well, knowing your deadlines and how to prioritise and project manage.
- You are curious about the industry, the areas we have expertise in, marketing and communication trends and ideas, and bring this into the work you deliver in the form of ideas and new angles.
- You are interested in contributing to the energy and team environment.

**What makes you stand out**:

- Excellent communication and written skills in English.
- Strategic thinker with ability to take ownership, prioritise work, and meet deadlines with can-do attitude.
- Strong negotiation, presentation and analytical problem solving skills.
- Highly motivated and a team player with good interpersonal skills.

Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people regardless of their sex/gender, marital or parental status, ethnic origin, nationality, age, background, disability, sexual orientation, gender identity or any other characteristic protected by applicable law.


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