Senior Social Media Executive

15 hours ago

Singapore THE SMART LOCAL PTE. LTD. Full time

**About TSL**

TSL Media is the leading new media group in Singapore and we have grown to a company size of over 180 employees. Our brands under us include TheSmartLocal, ZULA, MS News and Eatbook. We won Mumbrella's Asia Media Brand of the Year, edging out some billion-dollar companies. We're now at the stage where we're rapidly expanding.

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

**About the Role**:
We are looking for a Senior Social Media executive to manage our Instagram and Tiktok accounts. Position level will commensurate with experiences.

**What you will do**:
We are seeking a highly skilled Social Media Manager to join our team at TSL Media. As a Social Media Manager, you will play a key role in leading the development and implementation of our social media strategy, with a focus on driving audience engagement and growth across TSL SG social media channels which include Instagram, Facebook, TikTok & Telegram.

**Duties include**:

- Assist in managing social media channels including Instagram and TikTok.
- Strategise ways to develop trending content, plan detailed schedules and film and upload content regularly.
- To assist in client servicing, statistical analysis, and managing campaigns
- Create and curate engaging content for the company's social media accounts
- Collaborate with internal teams and external partners to create and execute best-in-class social media campaigns
- Collaborate with talent teams to develop content, manage promotions and giveaways on social channels
- Stay up-to-date with the latest social media trends and best practices to ensure the company's social media presence stays relevant and effective

**Optional Roles**:

- Model for the Company’s editorial photo shoots
- Star as a video talent in the Company’s videos (Singaporeans Try, Comedy, Facebook videos etc)
- At least 2 - 3 years of experience in social media management, preferably with experience working in an agency environment
- Basic knowledge in Adobe Suite (Photoshop, Lightroom and Premiere Pro) OR any other photo/video editing software such as Canva, Capcut, Unfold etc.
- Strong understanding of social media metrics and analytics
- Excellent written and verbal communication skills
- Strong project management and organization skills
- Proven track record of driving audience engagement and growth on social media platforms

**How to apply**:
Only shortlisted applicants will be notified.

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