Sales Development Representative-apac

2 days ago

Singapore AGILYSYS SINGAPORE PTE. LTD. Full time

**ROLE SCOPE**:
Reporting to the VP, Sales (USA), the Sales Development Representative (SDR) for APAC plays a critical role at the top of our revenue funnel, bridging the gap between Marketing and Sales. This role is focused on identifying, engaging, and nurturing new business opportunities that ultimately drive pipeline growth for the APAC Sales team (both inside and field sales).

You will be responsible for securing leads by identifying and qualifying sales opportunities and passing them on to the appropriate sales teams. This includes producing qualified prospects through proactive outreach to target accounts/markets, as well as following up on inbound leads generated through marketing programs. By nurturing prospects over time, you will discover their needs, offer relevant resources, and determine their stage in the buying process to help propel the sale forward.

The role requires using targeted, insightful questioning to engage decision makers in meaningful conversations, sharing relevant product and service information, and clearly articulating how our solutions can address their business challenges. You will maintain strong knowledge of our product and service portfolio, document all outbound and inbound activity, and manage client accounts in CRM and related marketing databases. Collaboration with marketing, sales, and sales teams will be essential to ensure alignment and impact.

**Why This Role Matters**:
This is not just a lead-gen role, it’s the foundation of our go-to-market strategy. You’ll help shape first impressions and set the tone for every future customer engagement.

**PRINCIPAL DUTIES & RESPONSIBILITIES**:
**Prospecting & Lead Generation**:

- Work closely with APAC Marketing Lead to follow up on inbound leads from marketing programs (webinars, whitepapers, events, etc.).
- Research target accounts and contacts to personalize outreach and improve conversion.
- Qualify leads based on defined criteria (company size, role, buying readiness, etc.).
- Maintain accurate records of activity and progress in Salesforce.

**Qualification & Handoff**:

- Conduct brief discovery meetings to assess needs, pain points, and buying interest.
- Deliver compelling value pitches and spark interest in a deeper evaluation.
- Facilitate warm handoffs and calendar appointments for Sales Executives.

**Nurturing & Re-Engagement**:

- Re-engage dormant prospects in coordination with Sales.
- Act as a prospect concierge, sharing content, answering early questions, and maintaining momentum until sales engagement makes sense.
- Support 1:1 Account-Based Marketing efforts in key verticals.

**Collaboration & Tools**:

- Work closely with Sales, Marketing, and Product to align messaging and go-to-market efforts.
- Execute digital outreach using tools like Pardot, LinkedIn Sales Navigator, HighSpot, and Quip.
- Stay up to date on industry trends, market movements and competitor activities to identify new business opportunities and refine outreach strategies.

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