Senior SEO Specialist

5 days ago

Singapore SPACEBIB PTE. LTD. Full time

As a Senior SEO Specialist, you will be responsible for developing and implementing advanced SEO strategies to maximize the volume of inbound organic traffic from search engines to a website. This role involves thorough analysis and insights into search engine algorithms, SEO best practices, and the competitive landscape. You will work closely with content creators, web developers, and marketing teams to ensure SEO practices are integrated into all facets of digital content creation and marketing strategies. The goal is to enhance website rankings in SERPs, increase web traffic, and boost the overall online presence of the brand, while also ensuring a positive user experience.

**Key Roles and Responsibilities**:

- **Strategy Development and Implementation**:Develop, implement, and manage SEO strategies to increase organic search visibility and traffic.
Stay up-to-date with the latest search engine updates and SEO trends to ensure strategies are current and effective.
- **Keyword Research and Analysis**:Conduct comprehensive keyword research to identify high-value keywords and optimize website content accordingly.
Analyze keyword trends and user search intent to guide content development and optimization strategies.
- **SEO Audits and Site Optimization**:Perform regular SEO audits to identify areas of improvement for on-page SEO, technical SEO, and off-page SEO.
Optimize website structure, speed, and performance to enhance search engine ranking and user experience.
- **Content Optimization**:Collaborate with content creators to ensure that all content is SEO-friendly, utilizing best practices in keyword usage, meta tags, and link building.
Advise on the creation of compelling content that aligns with SEO goals and user engagement.
- **Link Building and Off-Page SEO**:Develop and execute link-building strategies to improve domain authority and rankings.
Monitor backlink profile and develop strategies to acquire high-quality backlinks while mitigating risks of toxic links.
- **Analytics and Reporting**:Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and report on SEO performance metrics.
Provide actionable insights based on data analysis to guide decision-making and strategy adjustments.
- **Cross-Functional Collaboration**:Work closely with marketing, web development, and content teams to ensure SEO strategies are integrated across all digital marketing efforts.
Provide SEO training and guidance to ensure best practices are followed throughout the organization.
- **Troubleshooting and Optimization**:Identify and resolve issues related to crawl errors, broken links, and other technical SEO problems.
Continuously test and optimize SEO tactics for website and content performance.

**Desired Skills and Qualifications**:

- Proven at least 3 years of experience in SEO with a strong track record of success in improving rankings, traffic, and engagement.
- Deep understanding of search engine algorithms, ranking strategies, and SEO best practices.
- Proficiency with SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Excellent analytical, organizational, and project management skills.
- Strong communication and collaboration abilities to work effectively across teams.
- Ability to stay ahead of SEO trends and adapt strategies accordingly.

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