Head of Marketing

2 weeks ago

Kallang, Singapore Mintable Full time

Mintable is on the lookout for a trailblazing Head/ Dir of Marketing with extensive experience in both Web3 and Web2 tech commerce. This strategic role will focus on driving our rebranding initiatives, targeted go-to-market campaigns, and bolstering user and client acquisition efforts. We're focused on exponential growth, aiming to onboard the next billion users to the “Home of NFTs”.

**Scope of work**
- **Brand strategy** - Drive the strategic branding initiatives for the relaunch of Mintable's NFT marketplace and the rollout of Mintology's B2B products, ensuring both platforms have a strong, coherent market identity and narrative.
- **Go-to-market**:

- Spearhead go-to-market strategies for new products, driving user growth, and scaling the user base to reach ambitious targets. This includes deploying multi-channel marketing strategies, including integrating PR efforts to enhance visibility and impact.
- **Content and Messaging** - Oversee content strategy across channels, ensuring messaging resonates and effectively reaches diverse audiences, emphasising the use of integrated channels to maintain a unified brand voice across all platforms.
- **KOL and Community Engagement** - Utilise extensive networks within the Web3 and Web2 ecosystems to engage KOLs and influencers, fostering community growth and brand loyalty.
- **Partnership Activations** - Collaborate with partners on joint campaigns and messaging, maximising co-branding opportunities and leveraging partner networks for broader reach.
- **Team Management and Operations** - Lead the marketing team's growth and development, establish clear objectives, foster talent, and streamline operational processes. Ensure all marketing communications effectively embody and promote the company's culture.
- **Data-Driven Decision Making** - Implement data analytics to inform strategy adjustments, measure success, and ensure a return on marketing investment.
- At least 8 years in marketing, with a track record in both Web3 (NFTs / crypto / RWAs) and Web2 (especially tech / social commerce).
- Deep understanding of the NFT, crypto, and/or broader Web3 ecosystems, with keen insight into their narratives and market dynamics.
- Demonstrated ability to build, engage, and sustain digital / Web3 communities, leveraging strategies for virality and hype creation.
- Strong connections within the Web3 and/ or Web2 community, including KOLs, influencers, and ecosystem players.
- Leadership skills with experience managing cross-functional teams and fostering a collaborative and innovative work environment.
- Stellar communication skills, with the ability to articulate complex strategies to diverse audiences, both internally and externally.

Pay: $8,000.00 - $11,000.00 per month

Work Location: Hybrid remote in Singapore 218108

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