Manager, Marketing Communications
1 week ago
**Responsibilities:
This position will be responsible for all marketing and promotional activities for Capitol Singapore and CHIJMES.
- Assess market opportunities and conduct research to understand customer needs.
- Responsible for enhancing customers experience through mall-wide promotions and events to drive patrons traffic and increase tenant sales.
- Responsible for marketing budgets and monthly reporting.
- Conceptualize, plan and implement marketing campaigns, advertising and promotional strategies.
- Maximise casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts.
- Build and maintain good relationship with tenants and garner their participation in the property’s marcom activities.
- Analyse and evaluate effectiveness of marcom activities and make recommendations to adjust marketing strategies.
- Collaborate with working partners to define and effectively communicate the Corporate message and brand throughout the various programs and initiatives.
- Partner and collaborate with internal and external stakeholders to ensure successful launches of all projects and events.
- Collaborate on Group-wide marcom initiatives as required
- Any other duties assigned
**Requirements**:
- Degree in Marketing or Mass Communications or equivalent.
- Minimum 6 years’ relevant working experience, of which 2 years should be in a managerial capacity.
- Experience in retail mall will be an added advantage.
- Self-motivated, highly resourceful, and result-oriented.
- Possess excellent written and oral presentation skills.
- Strong people management, interpersonal and leadership skills.
- Able to work independently as well as part of a team in a constantly evolving and fast-paced environment.
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