Communications & Engagement Intern

2 weeks ago

Singapore Singapore Council of Women's Organisations Full time

**Duties and Responsibilities**:
**1.**Marketing Strategy Development**:

- Collaborate with the manager to develop comprehensive marketing strategies aligned with organisational goals and target audiences.
- Conduct market research and analysis to identify trends, opportunities, and competitive positioning for the organisation.
- Create and develop a content calendar to plan and schedule marketing initiatives, ensuring a consistent and timely presence across all channels.

**2.**Content Creation**:

- Create high-quality content for various marketing channels, including websites, social media, newsletters, and promotional materials including corporate videos and reports.
- Develop engaging copy, graphics, and multimedia assets that resonate with the target audience and communicate the organisation's key messages effectively.
- Ensure consistency in branding and messaging across all marketing materials and platforms.

**3.**Social Media Management**:

- Manage the organisation's presence on social media platforms, including content creation, posting, and community engagement.
- Develop and implement social media strategies to increase followers, drive traffic, and foster meaningful interactions with the audience.
- Monitor social media metrics and analytics to track performance, identify trends, and optimize content for maximum impact.

**4.**Campaign Analysis and Reporting**:

- Interpret data and metrics to assess the effectiveness of marketing strategies and identify areas for improvement.
- Prepare regular reports and presentations to communicate campaign results, insights, and recommendations to stakeholders and management.

**5.**Administrative Assistance**
- Managing correspondence and maintaining records
- Supporting event logistics and preparation
- Handling general office tasks as required

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