Assistant Marketing Director

**Job Description: Assistant Marketing Director**

**Job Summary**

Based in Singapore, the Assistant Marketing Director is responsible for planning, developing, overseeing and implementing marketing and digital strategies, public relations activities, social media campaigns, and content as well as overseeing both retail advertising and performance marketing. The position is also responsible for directing the efforts of PR, web and digital agencies and coordinating at the strategic and tactical levels with the other departments of the brand’s offices.

**Relationships**

This position has primary working relationships with the Operations, Digital and eCommerce Warehouse teams, in addition to working from time to time with the Corporate Sales team and the Coffee Institute.

Outside the organization, the position has secondary working relationships with PR agencies, digital agencies, advertising agencies, event companies and any other service providers (photographers, videographers, printers, web developers, performance marketing agencies, etc.), in addition to marketing and PR teams within other brands, hotel groups, restaurants, etc.
- Marketing responsibilities: _
- Conceiving global marketing strategy and campaigns that will establish/maintain brand positioning, increase sales, keep brand top of mind in key markets;
- Directing team in the proper execution of marketing campaigns across markets and ensuring consistent articulation of the brand’s desired luxury image and positioning.
- Directing strategic marketing partnerships that drive both revenue and increase awareness of the brand through tie-ups, collaborations, product placements, sponsorships, events, etc. including outreach, negotiations, contracts, execution and ensuring deliverables are met.
- Assessing, selecting, negotiating, overseeing advertising and marketing agencies; overseeing the best terms, strategy and ad placements for the brand in relation to target audiences, demographics, choice of platforms, etc.
- Overseeing the correspondence with Bacha Coffee subsidiaries, franchises and distributors to ensure implementation of brand, design and production guidelines for all Bacha Coffee marketing and advertising materials.
- Overseeing the proper use of the brand’s advertising, print and electronic materials such as letterhead, use of logo, brochures, etc.
- Overseeing the planning and coordination with Operations teams for on-site execution of events and campaigns.
- Overseeing the assessment of marketing campaign success; conceiving and creating reports, suggestions and improvements.
- Public relations _responsibilities: _
- Conceiving global PR strategy, campaigns and directing the creation of content calendars, press releases, announcements, media alerts.
- Overseeing the updating of company information including boilerplates, management bios, interview Q&A’s, etc.
- Acting as Bacha Coffee’s senior brand ambassador with the media, KOL’s and influencers.
- Overseeing the team and measuring the success of PR campaigns across the world.
- Overseeing and leading special projects including media events, seasonal media gifting, media trips, media photo shoots, etc.
- Working with Bacha Coffee subsidiaries, franchises and distributors to ensure implementation of brand and editorial guidelines and directives.
- Leading and effectively managing media crises in collaboration with PR teams and PR agencies in Singapore and overseas.
- Ensuring the PR team maintain proper archives of global media clippings and regularly updating PR reporting standards.
- Regularly monitoring trends and informing management of developments in luxury, retail and F&B industries.
- Overseeing the maintenance of Bacha Coffee media databases and periodically revising and refreshing media outreach to constantly remain current.
- Social Media responsibilities: _
- Overseeing the creation of social media calendars, content and ensuring the good management of Bacha Coffee social media accounts in accordance with brand guidelines.
- Assessing, selecting, negotiating and collaborating with digital agencies to develop and deploy digital content for special tactical social media campaigns.
- Setting brand guidelines, tone of voice, etc. and overseeing that such standards are complied with by Bacha Coffee subsidiaries, franchises and distributors.
- Assessing and overseeing creative resources including photographers, influencers, etc.
- Content responsibilities: _
- Overseeing the content marketing strategy and initiatives including the editorial calendar and organization workflows to build brand positioning, drive traffic, engagement and leads to establish/build and product awareness, deliver sales and customer retention.
- Acting as the Bacha Coffee brand publisher: conceiving and/or overseeing the creation of content and then optimizing the path to conversion.
- Overseeing the collaboration across departments and functions to deliver an effective content marketing str