Marketing Programme Manager

Asia is incredible. By 2030, 3.2 billion people will have escaped poverty and entered the middle classes. In the next 10 years we will see a shift in geopolitical power with global trade patterns becoming unrecognisable to businesses used to catering for old western middle-income brackets. The potential in the region is palpable but disruption is inevitable as billions enter the new digital economy with growing expectations and demands. If, like us, you want to impact many, Hyper Island Institute of Higher Education is for you. At Hyper Island, we empower people to shape their world, and not be swept away by it. We’re looking for like minded people with big business experience who want to make a remarkable difference.

Hyper Island Institute in Singapore is expanding Over the past 6 years, we’ve seen 5,000+ individuals come through our doors to experience transformative learning in the areas of digital and business transformation. Our impact is what drives us, and we’re on a journey to reinvent education and people development in Asia. Our ambition is to propel the billions in the new middle classes of Asia into the digital economy.

Our small but ambitious team makes game-changing ideas a reality, from technological experiments with nurturing teaching bots, to the expansion of existing businesses into new countries. We're a team of learning designers, techies, human centred designers, entrepreneurs, futurists and leaders in the digital economy. We are developing ideas that revolutionise the way people learn and shape their future.

We are looking for a passionate, inspiring and driven co-creator to join our growing team in Singapore. This person will be the Marketing Programme Manager, responsible for driving our marketing excellence in the region. We are a small but ambitious team who want to be a global Centre of Excellence in impact.

To make the sort of impact we are looking for, we need to grow our reach within influential MNCs that touch billions of Asians. Working in partnership with the MD, Marketing Programme Manager will drive our reputation engine of growth. You’re responsible for developing and executing the overall marketing strategy for Hyper Island APAC. This includes creating and executing campaigns, managing budgets, and analysing data to measure the effectiveness of marketing efforts.

Your Key Responsibilities include:
Develop and implement marketing plans and strategies to achieve business objectives

Collaborate with cross-functional teams, including product management, sales, and BD, to ensure successful execution of marketing initiatives

Conduct market research and analysis to stay informed about industry trends and competitor activities

Oversee the development and production of promotional materials, such as flyers, brochures, and product demos

Manage and coordinate with external marketing partners (agency/PR etc)

Manage marketing budgets and allocate resources effectively

Measure and report on the success of marketing initiatives and make data-driven decisions to continually improve results

Stay current with industry trends and emerging technologies to ensure the company remains competitive

At minimum, you should have:

- A Bachelor's degree in marketing, communications, or a related field
- At least 5 years of experience in a marketing management role
- Strong understanding of marketing and advertising concepts, including digital marketing
- Excellent project management and leadership skills
- Excellent written and verbal communication skills
- Experience with budgeting and financial analysis
- Ability to analyse data and make informed decisions