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Senior /crm Specialist (9 Month Contract)

2 weeks ago

Singapore Crypto.com Full time

**Responsibilities**- Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
- Assist CRM Manager in planning and executing CRM & campaign programs
- Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle
- Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
- Analyze and enhance CRM initiatives through A/B testing

**Requirements**:
- Minimum 3 years of experience in growth, marketing, CRM or BA roles
- Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a must
- Robust knowledge of digital assets, trading, and derivatives
- Interest in and familiarity with financial news preferred
- Proficient in delivering campaigns and managing automation with rigorous A/B testing
- Excellent command of English; Mandarin proficiency is a bonus
- Excellent project management and communication skills
- Demonstrates a strong sense of ownership, responsibility, and commitment

Job ID 827142727