
Social Media Marketing Specialist
2 weeks ago
**Overview**:
iQIYI Inc. [IQ] is a NASDAQ listed technology, entertainment company. Our mission at iQIYI is make dreams Inspired & make happiness at your fingertips. It is the first online video streaming platform in China to reach over 100 million VIP subscribers. Our dramas, movies, animations, variety and entertainment shows are watched by billions locally and abroad.
The next phase for iQIYI is to bring our wonderful contents and services to the world. We are currently looking for young, innovative and talented individuals to join iQIYI Singapore Team.
**Key roles and responsibilities**:
- Responsible for overall management of iQIYI's official social media accounts (Facebook/Instagram/YouTube, etc.), with the goal of follower growth and increasing IP influence through social marketing methods.
- As a middle office function, work closely with the front-end of key markets to improve the localization of the account.
- Plan corresponding content and holiday marketing campaigns and increase the exposure of service posts and total number of fans.
- Manage the daily operation of agencies, continually improving and optimizing daily operation norms, performance evaluation systems, KPI progress tracking, and other core project management indicators.
**Qualifications**:
- Bachelor's degree or above, can use English as a working language, 2 years or more of SEA product promotion and marketing experience, and priority consideration for content promotion experiences.
- Familiar with social media platforms such as YouTube, Facebook, Twitter, Instagram, Tiktok, etc., with outstanding operation performance.
- Strong organizational and coordination skills, remote communication skills, strong sense of responsibility, self-driven with good pressure and review skills.
- Project management experience, familiar with supplier management, project process optimization, budget management, and other experiences.
- Rich understanding of popular TV and movie content, interest in following stars, shows, and watching movies is a plus.
**核心职能:**
- 负责统筹爱奇艺海外官方社交平台账号(Facebook/Instagram/YouTube等)矩阵日常运营,通过内容吸引用户关注,通过线上营销手段提升IP海外影响力。
- 作为中台部门,紧密和重点市场前台沟通,提升账号矩阵本地化水平;
- 根据重点内容、重点节日对账号策划对应平台的社群营销活动,服务贴文曝光量和总粉丝量增长;
- 管理代理商运营工作,不断完善和优化日常运营规范、效果评估体系、KPI进度追踪等核心项目管理指标;
**岗位要求**:
- 本科以上学历,英语可以作为工作语言;2年以上海外推广及市场营销经验,参与或主导过内容宣传策划活动优先考虑;
- 熟悉YouTube、Facebook、Twitter、Instagram、Tiktok等社交媒体平台玩法,有过突出运营成绩;
- 有出色的组织协调能力和远程沟通能力,强责任心,强自我驱动力,具备良好的抗压能力和复盘能力;
- 有项目管理经历,熟悉供应商管理、项目流程优化、预算管理等经验;
- 对热门影视内容有丰富了解,喜好追星、追剧、看电影更佳。
Tips: if you do not receive the interview invitation from iQIYI within 7 days, we will not arrange you to participate in the follow-up interview. Thank you for your understanding, attention and recognition to iQIYI.
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