Social Media Marketing Specialist

6 days ago


Singapore beBeeMarketing Full time $40,000 - $80,000
Job Title: Social Media Marketing Specialist

Job Description:

As a social media marketing specialist, you will be responsible for developing and executing a comprehensive social media strategy that aligns with business goals to drive engagement and brand awareness. This includes creating, curating, and managing engaging content (text, images, videos) for social media channels, as well as planning, executing, and monitoring paid social media campaigns to meet targeted business outcomes such as lead generation and conversions.

Key responsibilities include tracking key metrics using analytics tools to evaluate the success of social media campaigns and adjust strategies accordingly, actively engaging with followers, responding to comments, messages, and inquiries, and fostering a positive community around the brand. You will also ensure all content and messaging are consistent with the brand's tone, voice, and identity across all platforms, and stay up to date with the latest social media trends, algorithm changes, and best practices to continuously enhance strategies.

Required Skills and Qualifications:

  • Minimum Diploma and above
  • Ability to create engaging and creative content, with strong copywriting skills and basic graphic design proficiency
  • Experience using social media analytics tools (e.g., Google Analytics, Hootsuite, or Sprout Social) to monitor performance and make data-driven decisions
  • Knowledge of setting up and optimizing paid social media ads and campaigns across various platforms
  • A strong awareness of current social media trends, best practices, and emerging platforms to keep strategies updated

Benefits:

This role offers a unique opportunity to work in a dynamic and fast-paced environment, where you can utilize your creativity and skills to drive business growth and success. As a social media marketing specialist, you will have the chance to develop and execute innovative social media strategies, engage with customers, and contribute to the overall marketing efforts of the company.



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